Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

The issue of whether advertisements help or make us buy things we do not need is a matter of concern for many. Critics argue that
ads
inform the public about new products which can be essential to daily living,
however
others and I believe adverts encourage buyers to shop for unwanted products.
This
essay will discuss the latter view by using examples from Dail Mail UK magazine and TV advert, starring Rihanna.
Firstly
, according to a recent survey done by Dail Mail UK magazine, many
people
buy unnecessary items upon seeing the same
ads
again. Many marketing companies use repeat advertisement strategy to target
people
into buying unwanted purchase. The survey
also
found that one-
third
of individuals using web platforms
such
as Facebook, bought more products than any other
ads
. Based on these results, it can be said that if a company advertises their item frequently, especially on social media, it can result in more
people
buying their product.
Therefore
, undoubtedly it can be said that adverts do lure
people
into buying their merchandise.
In addition
to the repetition of
ads
, another reason why
ads
make us buy things we do not need is by making us desire stuff that we see on others. Many advertisers hire celebrities to use their product and talk about how it has improved things for them, resulting in many individuals desiring the same effect and
hence
, purchasing the same product.
This
strategy is effective as I bought an item the same way, I kept seeing TV advert, starring Rihanna, claiming a new face mask which rejuvenates skin in a month. The ad talked about how the new face mask is used by
such
a popular person and is affordable to any common person. To conclude from the aforementioned examples, I firmly believe
ads
motivate
people
to buy their unnecessary merchandise by using consistent
ads
and popular
people
.
Submitted by mehulsharma on

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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