Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage to buy local products?

It is a fact that many multinational corporations put a great deal of their capital into enhancing people’s awareness of their products,

thus

boosting their sales.

This

, correspondingly, does considerable harm to the consumption of local goods. There is a myriad of problems associated with

this

upsetting trend and appropriate steps need to be taken to alleviate them. With regards to the issues arising from

this

tendency, both local companies and local people are seriously and adversely affected.

Firstly

, if fewer users buy their products, their overturn will drop and the possible consequence is they may have to close down.

For example

, there are many small home-run candy businesses in my hometown which were forced to go bust as they have no more customers for their products due to the predominance of western imported brands. The closure of these has led to the

second

concern – job losses among local employees. Many of them are unskilled workers whose only skill is used in the jobs that they have lost.

As a result

, many of them find themselves unemployed and struggling with their daily expenses. The worst-case scenario is they could turn to crime. To tackle

this

issue,

however

, there are a number of measures to be implemented. obviously, the concerted effort from the authorities and individuals is of utmost importance. In the

first

place, the government should introduce support or aid programs for small and medium-sized local businesses. One idea is that funfairs or exhibitions of local merchandises should be held yearly to introduce them to a wider cycle of consumers. Of no less importance is the innovation and ability to adapt to the constantly changing environment on the side of the traders. They need to be willing to embrace new technological updates.

Besides

, it is just as critical for them to learn and understand the demands of their consumers. Take the manufacturing of cars

for example

. Today, most car buyers would choose energy-efficient and environmentally-friendly vehicles.

Hence

, if a local business is looking at

this

sector, they should make take

this

concern into serious consideration. In summary, there is more than one problem to be concerned about the fact that business giants dominate the market.

Therefore

, a collaborative action should be implemented between the government and local businesses to help mitigate

this

matter.