research shows that consumers are less and less influenced by tv and newspaper advertisements than the past. why is this happening? is it a positive or negative development?

Customers

are unaffected by commercials on television and in newspapers, according to studies on the matter. The explanation for it is that consumers are becoming more knowledgeable and cautious about trusting everything they see on television, which can be linked to the fact that the newspapers and

companies

have become dishonest with their audiences.

This

will have both positive and negative consequences. The reason why

this

is happening leads back to the loss of consumer confidence. Due to them not being frank with the things they sell,

customers

have lost confidence and trust in media and

businesses

, which over time has led to consumers not being able to trust everything they see. Another factor that leads to the aforementioned is that

people

now have more access to information than ever before, so they are more intelligent and aware of the dangers of being duped by advertisements targeted at them for the sole purpose of deceiving them.

This

can be beneficial because it prevents

customers

from being conned or scammed by certain corporations.

People

today are cautious, and

therefore

there is less potentiality of money and savings being lost to

products

being sold with false advertisements.

In addition

,

this

has the benefit of knocking out unethical

businesses

that place more importance on money than on satisfying

customers

; these

businesses

will fail, as they will be unable to sell their manufactured

products

. The harm of it cannot be denied since there are honest

companies

that produce high-quality

products

that rely on ads to gain exposure and publicity. Some

companies

, particularly newly founded

companies

that genuinely do care about their clients, tend to use commercials as a means to make their voice heard. If

people

are

skeptical

Change the spelling

sceptical

show examples

about all

companies

that advertise their

products

on media and newspapers, it leads to those

businesses

falling. In conclusion, Advertising can be both helpful and detrimental depending on the company's priorities and objectives, so

people

need to stay aware of false ads;

however

, they should not mark them all as deceiving since there are reputable

companies

out there that should be given a chance.