research shows that consumers are less and less influenced by tv and newspaper advertisements than the past. why is this happening? is it a positive or negative development?

Customers

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are unaffected by commercials on television and in newspapers, according to studies on the matter. The explanation for it is that consumers are becoming more knowledgeable and cautious about trusting everything they see on television, which can be linked to the fact that the newspapers and

companies

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have become dishonest with their audiences.

This

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will have both positive and negative consequences. The reason why

this

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is happening leads back to the loss of consumer confidence. Due to them not being frank with the things they sell,

customers

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have lost confidence and trust in media and

businesses

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, which over time has led to consumers not being able to trust everything they see. Another factor that leads to the aforementioned is that

people

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now have more access to information than ever before, so they are more intelligent and aware of the dangers of being duped by advertisements targeted at them for the sole purpose of deceiving them.

This

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can be beneficial because it prevents

customers

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from being conned or scammed by certain corporations.

People

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today are cautious, and

therefore

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there is less potentiality of money and savings being lost to

products

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being sold with false advertisements.

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,

this

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has the benefit of knocking out unethical

businesses

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that place more importance on money than on satisfying

customers

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; these

businesses

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will fail, as they will be unable to sell their manufactured

products

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. The harm of it cannot be denied since there are honest

companies

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that produce high-quality

products

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that rely on ads to gain exposure and publicity. Some

companies

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, particularly newly founded

companies

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that genuinely do care about their clients, tend to use commercials as a means to make their voice heard. If

people

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are

skeptical

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sceptical

show examples

about all

companies

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that advertise their

products

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on media and newspapers, it leads to those

businesses

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falling. In conclusion, Advertising can be both helpful and detrimental depending on the company's priorities and objectives, so

people

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need to stay aware of false ads;

however

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, they should not mark them all as deceiving since there are reputable

companies

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out there that should be given a chance.