More and more people want to buy clothes, cars and other items with famous brands. What are the reasons? Is it a positive or negative development?

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To tackle
this
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topic, we are going to only employ the evolutionary approach, as the question may be considered using as many methods as there are academic fields. From the perspective of the
gene
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, the reasons an increasing number of
people
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purchase
products
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of famous brands are their superior quality and the social status resulting from owning them. And in general,
this
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shift in consumer choice is a negative development. Two advantages of owning items from re-known brands are higher social rank and benefits from high-quality
products
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. According to Richard Dawkin in a book called The Selfish
Gene
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, each individual is driven to participate in activities
which
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that
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improve the chance its genome is passed down to later generations. Better social status means increased opportunities
of
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for
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obtaining a fit partner and having healthy offspring down the road. Meanwhile, using
products
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of good quality enhance one’s chance of survival;
for instance
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, if you can afford it, you may have a single hospital room and proper treatment/
counseling
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counselling
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when you are ill,
instead
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of sharing a room with ten other patients and increasing the chance of infection, at least in developing countries. Being given the natural tendency of human as “survival machines” and the juicy benefits of
brand
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products
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to
gene
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propagation, it is no surprise that more and more
people
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prefer these items.
Although
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wealthy
people
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reap all the benefits we discussed
about
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apply
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, since the majority of the world’s human population does not belong in that category, I would argue that the trend towards
brand
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products
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is negative. The most catastrophic consequence would be the lack of investment: if low and middle-wage workers attempt to purchase
brand
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products
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, which are consumer
products
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, less money is available for capital goods, or investments.
As a result
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, they can never significantly improve their worth nor their life quality, which is not constructive to their genes’ survival. Another consequence, and a rather popular one, is the psychological damage resulted from comparing oneself with others on the ground of how many
brand
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products
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one owns. Nowadays, the situation is aggravated by the use of social media which allows more direct and instant contrast between two lifestyles. In some cases,
the
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apply
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low self-esteem motivates
people
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to take
risk
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a risk
the risk
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and make big money.
Nevertheless
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, the “victims” waste time struggling to look like others without fixing the core issue (which is the lack of wealth). I believe that we all have observed
people
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like that. From an evolutionary
stand-point
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standpoint
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,
people
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purchase
products
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from famous
brand
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in hopes of securing the reproduction of their genetic materials.
However
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, as the
gene
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cannot predict all obstacles in the environment (The Selfish
Gene
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, Dawkin),
this
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behavior
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behaviour
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is only beneficial to rich
people
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and is harmful to the average-income majority.
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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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