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Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
In
this
 day and age, IT IS BELIEVED THAT the high rate of good consumption does not rely on the demand of the public, BUT IT depends totally on advertisements. While I accept that the power of advertising ON HIGH
SALES
 can be true to some extent, I still ARGUE that the customer’s needs
also
 play a vital role in increasing
sales
. On the one hand, there are many reasons why I believe that commercials impact
customers
' buying decisions.
First
 of all, advertising techniques are a channel that conveys product-oriented information to consumers.
Therefore
, buyers can have an understanding
about
Change preposition
of
show examples
 those
products
, and make a decision whether to purchase or not.
As a result
, businesses can gain profits thanks to advertisements. Following that, brand equity is gained through remarkable commercials that attract more
customers
 to buy
products
.
In particular
, if a business builds up marketing campaigns that are unique enough to draw consumers’ attention, they can broaden profit margins due to the high purchase of
products
.
On the other hand
, I hold a firm belief that the high
sales
 of popular consumer goods
also
 rely on the real needs of
customers
.
Firstly
, according to researchers of consumer
behavior
Change the spelling
behaviour
show examples
, buyers have an intention to purchase goods that they need to consume. In fact, if they do not have interests in
products
, or that
products
 do not satisfy customer’s demands, buyers will not spend money.
This
 can be exemplified by customer needs in the COVID-19 period, purchasers are likely to focus on buying necessary goods
such
 as food, beverage, masks, or medicine.
Besides
, it is said that some people get used to buying
products
 from certain brands. To be more specific,
customers
 need to receive other product’s values over things expressed in advertisements
such
 as the quality of the product.
Therefore
, they tend to buy those
products
 again which they used to have an experience before. In conclusion,
although
 I cannot deny that advertising is a necessary means of increasing
sales
, yet I still strongly believe that the real demand of
customers
 is of great benefit to gain profits to an entrepreneur.
Submitted by Uyen Dinh on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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