Now it has become popular among
companies
on the
market
to underline some innovative features of advertised
goods
for customers. I believe that
this
trend is popular among sellers by reason of the highly competitive
market
. And I strongly convinced that for customers current tendency is negative as in an effort to attract buyers' attention
companies
may not fully satisfied customer needs as it was promised in the advertisement.
It is a fact that the current
market
development of consumer
goods
is going at a fast pace and the number of
market
participants offering more and more novel products is extremely large.
Therefore
, to survive in
this
competitive atmosphere and gain more
market
share businesses are trying to attract client's attention by launching new products, announcing some new properties and functions of already existing
goods
in their lineups.
For instance
, the mobile and smartphone
market
is believed to be extremely fast-growing, and
such
companies
as Samsung, Apple, or Huawei are forced to release new products every year in the hope of getting ahead of competitors and announced new properties and interesting ads, even if there has not been a qualitative leap in these technologies over the past year and there is essentially nothing to offer fundamentally new for consumers.
In my opinion,
this
trend has a negative influence not only on customers affecting their loyalty to the company but
also
on businesses in general, shifting their focus on quantity but not the quality of producing
goods
.
As a result
,
such
a business approach entails a deterioration in high standards of production and loss of customer confidence and loyalty to a brand. According to the
last
report from Gartner Analytics to stimulate demand for new mobile phones and to withstand the competition, smartphone manufacturers is better to implement support for
next
-generation 5G networks and better processor characteristics than increase the number of cameras and their resolution, else it likely to sharply decrease in smartphone demand in the future.
In conclusion, because of great competition on the
market
companies
strive to implement some new properties of existing
goods
, announcing its as innovations, which is not always fully matched with reality.
Thus
, without qualitative development of the company's product,
such
a business course may negatively influence customer allegiance to the brand and generally reduce sales in the future.