Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

Some believe that commercials induce

people

to make purchases; others feel that advertisements have become so commonplace that we simply ignore them.

This

essay discusses both of these perspectives, and why I believe that the case for the power of advertising is stronger. There are two main arguments to support the strong influence of advertising. The

first

is that whatever gets advertised heavily seems to get purchased the most. We can see that the most popular brands of products that are advertised on TV and the Internet

also

seem to be the ones

people

are purchasing. Another popular argument is that companies would not advertise if it did not lead to sales. Commercials are extremely expensive and as companies keep running them, they must be successful

otherwise

the expenditure could not be justified.

However

, some argue that we no longer pay attention to adverts. They argue that

people

do not see commercials on television because they switch to other tasks whenever they appear.

For instance

, when there is a commercial break during a TV show

people

often use it as an opportunity for a food run.

Moreover

, when

people

cannot avoid advertising they just ignore it.

For instance

people

have become so accustomed to popups and marketing content on the right side of the computer screen that they tend to just ignore anything that occupies

this

space. In conclusion, I believe that both sides of the argument have merits.

However

, the case for the power of advertising is stronger. I think

this

is because advertising constantly evolves and finds creative ways to attract our attention and convince us of the need to buy a product.

Submitted by maleki.ali94 on Mon Jul 19 2021

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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7Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

275 words

7.00

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

persuade
promote
attract
influence
impact
consumerism
commercialism
market
product
brand
endorsement
manipulative
saturated
overwhelmed
repetitive
distracting
irrelevant
exaggerated
misleading
desensitized

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Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

Support ideas with relevant, specific examples

Do you think that ocean exploration is as important as space exploration?

It has been observed that nations with longer average working hours tend to have greater economic success compared to those with shorter working hours. To what extent do you agree or disagree?

In some countries, university students study near their home and live with their family, while in others students have to study in another city. Do the advantages of living away from home outweigh the disadvantages?

Some people believe that professionals such as doctors and engineers must work in the country where they were trained. Others think that they should have the right to work in another country if they wanted to. Discuss both of these points of view and express your own opinion.

In most parts of the world people are living longer. What are the possible causes of this situation? Is this a negative or positive development?