Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

Some believe that commercials induce

people

to make purchases; others feel that advertisements have become so commonplace that we simply ignore them.

This

essay discusses both of these perspectives, and why I believe that the case for the power of advertising is stronger. There are two main arguments to support the strong influence of advertising. The

first

is that whatever gets advertised heavily seems to get purchased the most. We can see that the most popular brands of products that are advertised on TV and the Internet

also

seem to be the ones

people

are purchasing. Another popular argument is that companies would not advertise if it did not lead to sales. Commercials are extremely expensive and as companies keep running them, they must be successful

otherwise

the expenditure could not be justified.

However

, some argue that we no longer pay attention to adverts. They argue that

people

do not see commercials on television because they switch to other tasks whenever they appear.

For instance

, when there is a commercial break during a TV show

people

often use it as an opportunity for a food run.

Moreover

, when

people

cannot avoid advertising they just ignore it.

For instance

,

people

have become so accustomed to popups and marketing content on the right side of the computer screen that they tend to just ignore anything that occupies

this

space. In conclusion, I believe that both sides of the argument have merits.

However

, the case for the power of advertising is stronger. I think

this

is because advertising constantly evolves and finds creative ways to attract our attention and convince us of the need to buy a product.