More and more people want to buy famous brands in clothes cars and other items . What are the reasons behind this trend? Do you think it is a positive or negative development

Nowadays, it has become a trend to follow famous
brands
irrespective of their quality and price. There are many concerned individuals who feel that people, especially the youngsters are mostly involved in shopping for well-known brand's accessories and as per their opinion, we should consider local
brands
as well. Others,
however
, believe that these
brands
are long-lasting as compared to ordinary
brands
. I completely agree with the former statement and in
this
essay, I will support my view with examples. There is no denying that we always get influence by famous
brands
as we often see many advertisements for these
brands
and due to that we automatically feel attracted towards them while shopping.
Moreover
, many actors and athletics promote these
brands
for financial reasons and their fans purchase them without having any proper knowledge about the products. One
such
example is the soft drink promotion. We have seen many sportspersons assisting the marketing teams to promote their goods and in reality, they do not even drink those soft drinks as they as not good for health.
Additionally
, Due to
this
behaviour, we ignore other
brands
which are effective and affordable.
For instance
, we mostly choose chemical mixed shampoos as compared to the herbal
brands
. In the recent survey, it has been proven that
brands
who invest more in their selling strategies gained more profit. As a consequence, those who focus more on the production process and lesser on other activities struggle to get stable customers. In conclusion, there is no doubt that popular
brands
are worthy of their price but we should
also
give chance to other lesser-known
brands
as they are low-priced and durable.
Submitted by shreyaraut1996 on

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Topic Vocabulary:
  • Social Status
  • Proliferation
  • Globalization
  • Targeted Advertising
  • Perceived Value
  • Desirability
  • Reliability
  • Peer Pressure
  • Consumer Satisfaction
  • Innovation
  • Competition
  • Excessive Consumerism
  • Social Classes
  • Detract
  • Appreciation
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