Advertising encourages customers to buy in quantity not in quality. To what extent do you agree or disagree?

Advertising is one of the top influencing aspects in
this
modern world. The majority of customers are persuaded to buy products more in quantity rather than looking for the quality of the product . I completely agree with
this
notion because of two important reasons
such
as attractive offers by manufacturers and the throwaway culture among the public. In
this
essay, I will elucidate these reasons
further
to support my opinion in the forthcoming paragraphs. The primary factor
that is
causing
this
phenomenon is attractive, trending and creative offers to pull the crowd to retail shops or online websites. To be more precise, the end customer's buying pattern is analysed for a certain period to make sure the end customer is impressed with the exciting offers to buy even though there is no need. The large conglomerates,
for instance
, Amazon and Flipkart's big billion sale alluring offers with creative advertisements are the perfect examples to illustrate
this
behaviour.
Thus
, citizens are influenced to buy products in quantity
instead
of a single item as there is a price drop during these sales. The throwaway culture is another factor
that is
leading to
this
attitude in customers. Mass consumerism is
also
a result of
this
behaviour as people are more interested in using a new product rather than repairing the old one. As per one of the surveys conducted by the Mc Gill University,
for example
, 76% of citizens across the world are excited to use a new mobile phone
instead
of repairing the old device as the cost of both these is approximately the same as per the exchange advertisements.
Hence
, the buying pattern of people is changing very rapidly to throw away old items to buy brand new items, which in fact encourages to work with more productivity at times. In conclusion, customers buying methodologies have been changing to purchase products in numbers rather than quality ones. I completely agree with
this
statement as people are influenced by two important aspects
such
as attractive offers by manufacturers and the throwaway attitude.
Submitted by eshwar10882 on

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Topic Vocabulary:
  • Advertising psychology
  • Consumer behavior
  • Marketing techniques
  • Psychological triggers
  • Consumerism
  • Longevity
  • Overall satisfaction
  • Environmental implications
  • Social media influence
  • Influencer marketing
  • Impulsive buying
  • Sustainability
  • Quality versus quantity
  • Purchasing behavior
  • Resist impulsive purchases
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