In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In their advertising, companies' marketing often put an essential about the innovation of their
products
. I believe they do those kinds of things to stand out from other competitors.
Furthermore
, it should bring positive outcomes to people and corporations because new items can respond to
customers
' desires. On the one hand, the main reason that new product is important is that brands can increase a chance to get crown's attention.
For example
, Sony entertainment just released a new PlayStation 5, and,
certainly
Add a comma
,certainly
show examples
they give the opportunity and allow
customers
to pre-order these machines, certainly, it had been sold out.
Moreover
, Ps5 have a drive that can run the 4K solutions of video games and use only 5 minutes to downloaded staff online, with no other video games that can do these before. In my point of view, a new product has been created for matching human's tease to make everything more convenient. There can be analyzed that new items always give new features and
customers
usually enthusiastic to buy it to fulfil their own desire.
On the other hand
, I think
this
is a positive development because
customers
have seen a lot of
products
in the market and everything seems to have similar features, so when some company arrived innovations of their
products
always attract many individuals.
Therefore
, a new thing means no one had ever seen or use it before, so it always gives advantages to the company itself to gain money and
also
to
customers
because it can satisfy their desire. In conclusion, new
products
are important to make the company win and stand out from other competitors.
Thus
, it makes positive development to creators of the
products
to earn money and profit,
moreover
, new features can fulfil buyers' needs.
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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