Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

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These days, the competition between different companies is more and more increasing.
As a result
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, a number of
advertisements
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are launched aiming to attract more
people
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.
This
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essay will discuss how
advertisements
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influence consumers and how we tackle these challenges. Consumers are influenced by
advertisements
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in several ways.
First
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of all,
advertisements
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raise awareness of their
products
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. To explain, they try to embed a brand image in our brain by using pictures, colours and music. If we can recognize their
products
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, we will have a tendency to choosing these
products
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over other brands. According to recent research conducted by Harvard University revealed that 80 per cent of
people
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make a buying decision easily if they have seen that
product
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before.
Furthermore
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, many companies hire celebrities to promote their commodities. It can encourage
people
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, especially fan clubs, to buy these goods unconsciously. A good example is K-pop stars. Many teenagers in my country buy a
product
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just because their favourite idols are a presenter even they do not need it. There are various ways to solve
this
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problem,
firstly
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, we have to carefully consider whether we need
this
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product
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or not. It can waste our money if we do not really use it.
Moreover
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, governments should implement some regulations to prevent exaggerate
advertisements
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.
This
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might lead
people
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to misunderstand
product
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usage, particularly in food and medical
products
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. To sum up, companies employ a variety of strategies to reinforce
people
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remembering and buying their
products
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.
However
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, consumers should think precisely before they buy something.
Also
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, governments should play an important role to reduce overstated
products
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as well.
Submitted by molwan_tae on

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Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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