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Band 7.5

Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

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Introduction
These days, the competition between different companies is more and more increasing.
As a result
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, a number of
advertisements
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 are launched aiming to attract more
people
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.
This
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 essay will discuss how
advertisements
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 influence consumers and how we tackle these challenges.
Body paragraph 1
Consumers are influenced by
advertisements
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 in several ways.
First
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 of all,
advertisements
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 raise awareness of their
products
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. To explain, they try to embed a brand image in our brain by using pictures, colours and music. If we can recognize their
products
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, we will have a tendency to choosing these
products
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 over other brands. According to recent research conducted by Harvard University revealed that 80 per cent of
people
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 make a buying decision easily if they have seen that
product
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 before.
Furthermore
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, many companies hire celebrities to promote their commodities. It can encourage
people
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, especially fan clubs, to buy these goods unconsciously. A good example is K-pop stars. Many teenagers in my country buy a
product
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 just because their favourite idols are a presenter even they do not need it.
Body paragraph 2
There are various ways to solve
this
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 problem,
firstly
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, we have to carefully consider whether we need
this
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product
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 or not. It can waste our money if we do not really use it.
Moreover
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, governments should implement some regulations to prevent exaggerate
advertisements
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.
This
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 might lead
people
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 to misunderstand
product
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 usage, particularly in food and medical
products
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.
Conclusion
To sum up, companies employ a variety of strategies to reinforce
people
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 remembering and buying their
products
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.
However
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, consumers should think precisely before they buy something.
Also
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, governments should play an important role to reduce overstated
products
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 as well.

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Your opinion

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Don’t leave your opinion until the conclusion.

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...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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