In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, Advertisement has played an impactful role in our daily life.

People

can easily explore new types of services and products to serve their needs. From my perspective,

Companies

emphasizing how new their products are is a positive development towards gaining a competitive advantage and making them attractive to customers.

First

of all, when

companies

launch a new campaign whether it is fresh products or services, they're likely to state that it is the cutting-edge technology in their industry. Doing so

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will give them the competitive advantages unmatched by their rivals. Being the

first

one

to pioneer new innovations to solve the issues industry is dealing with, having experiences and knowing of how to operate to make effective decisions. Making other rivals have to play catch-up .

For instance

, Steve Job, Former CEO of Apple, launched a new

innovation

the world had never seen before, iPhone, the smartphone widely known today. When it

first

launched it was designed to solve problems of

people

having a hard time using the mini keyboard on their phone, making it hard to type precisely or the screen space was taken by that keyboard. Apple simply comes up with their new touchscreen mobile which completely solves the problem. Big screen, popup keyboard when needed and is the prototype for the future generation of the smartphone we use today. The word "

innovation

" is attractive to

people

.

Innovation

is the art of developing new tools or methods to make

one

product

better or to solve existing problems. When

people

hear about a new

product

, They will have a high expectations as these technologies will be able to make their life easier in

one

form or another. Advertising is

one

of the main approaches to deliver these key messages. Developing a clear, precise and truthful statement to promote a new

innovation

is giving potential customers the main selling points of

one

service.

This

leads to helping a customer decide whether the

product

fulfils the customer needs and is worthy of its cost. To summarize, Businesses promoting their

product

new in some way is a positive sign for the

companies

and the buyer. Giving them strong points to decide whether it's the right fit for them or not in their daily routine. On top of that, making another giant leap for the company to become the leader of the industry which rivals

companies

have to catch up to, leads to

companies

racing to be leaders of their own sector.

Thus

, the market has become competitive and will be continuously developing.