Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumes influenced by advertisements? What measures can be taken to protect them?

Companies these days are bombarding consumers with advertisements in order to get an edge over the competition.

Although

customers make their own decisions these campaigns can be influential. In

this

essay, I will be discussing several points on how an advertisement the individual and what measures can be taken to protect them. Businesses are investing heavily in marketing so that they reach the majority of the customer base. Food delivery apps

such

as swiggy and zomato are benefitting the most out of

this

. a recent study on hunger shows that when your stomach is empty the brain does not function to its maximum capacity. When lunchtime strikes, hunger takes over and you will instantly see the application popping up notifications to take advantage of your starvation. you end up ordering online rather than eating home-cooked meals.

Moreover

, these apps record the time of your food order and have a history of your eating habits knowing exactly when to remind you through their campaigns so you end up spending more. In order to avoid being influenced by marketing, people need to be more cautious of what they are signing up for. Every app and browser asks for permission before they start showing relevant search-related pages. It is in the consumer's hands to decide how much information they want to share, most people do not realise that they are in control. the browser settings or application settings can be adjusted if they do not want to be bombarded with multiple advertisements from various companies. they can

also

choose to not allow history tracking so that their data cannot be used against them. By way of conclusion, people can easily get influenced through many campaigns, if the individual educates him/herself

then

they can avoid the impact from

this

.