Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problem does this cause? What could be done to encourage people to buy local product?

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Advertisement plays a major role in the market world in order to persuade
people
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to buy the goods, especially big businesses that would have invested in advertisement with a huge amount of money to promote their goods.
This
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might be because of the imbalance in trade which impacts the economy of the country. In
this
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essay, I will elucidate the issue which is caused by
this
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, and the following examples will be provided to support my point of view.
To begin
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with, the impact of buying's behaviour of
people
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from the big businesses would be the imbalance trade-in the market. Local
people
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might lose their traditional careers and migrate to urban areas which are caused by many problems
such
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as lack of accommodation in the city, natural invasion by humans, pollution or even crime at worst.
For example
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, according to the latest survey conducted by Bangkok University, it has been revealed that more than 80% of buyers at a big shopping platform tend to choose a brand from a famous company that had advertisements on social media whereas less than 10% of customers bought local brands which had not been promoted on any platforms.
Therefore
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,
this
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could be proven by the fact that large businesses could encourage more
people
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to buy their products which lead to losing jobs of the local population and economic imbalance. According to
this
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problem, the government should take responsibility as soon as possible to preserve traditional goods by launching a campaign.
For instance
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, a recent project has been developed by the
Thai
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government, "
Thai
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Kin
Thai
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Chai '' which persuades
Thai
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people
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to consume
Thai
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products.
This
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could encourage the internal economy and help the local nations to still have the income to support their families. In conclusion, the big companies have a big investment to promote their business which leads to an effect on the local community in terms of their traditional careers and well-being, so the government should tackle
this
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issue as soon as possible to maintain a trading balance.
Submitted by boon.suchaya on

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