In their advertising, businesses nowadays usually emphasise that their products are new in some way. What is this? Do you think it is a positive or negative development?

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In business, every advertisement needs to be especially appealing to attract
customers
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. It leads to the trend that the marketing agencies’ endeavour to underscore their
products
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are the
first
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one in some
features
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.
This
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essay will put forward an attributable factor of
this
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trend and propose the writer's opinion about it. There is a primary rationale for the marketing agency to PR their
products
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this
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way is that they want to draw the
customers
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' attention to the newest
features
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of their
products
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- which the other opponent companies haven’t had. The world is being modernized every single day, everything is innovated and old
features
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will be ignored shortly.
As a result
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, most businesses are always seeking something new to upgrade societies’ experiences. From the
customers
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’ perspective, there is no reason for them to rebuy the old
features
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products
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they are always ready to pay for the modern experience. Take Apple for an example, it could be seen that the
customers
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are getting bored with a series of repetitive designs phones, the company
then
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started to launch iPhone X with a whole new appearance. As the result, these phones had attracted millions of people and always been on the hot topic for their enormous sales at that period. In my perspective,
this
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type of marketing is incredibly effective and highly suggested. Not only the businesses can gain significant incomes from
this
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improvement of marketing but
also
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the
customers
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can refresh their experience to a more modern and effective way.
This
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improvement benefits both sides as long as the businesses give the societies true information about the
products
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. If not, those fake PR
products
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would soon be revealed and rejected from every consumers’ mind when they are searching for things to purchase. In conclusion, there are a variety of methods to attract societies' attention to the
products
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. The companies might search for a suitable one to effective their sales.
Submitted by nguyenngocminhanh1102 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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