Some people believe that the higher a product is priced, the more likely it is that people will want to buy it. To what extent does price influence potential buyers? what other factors influence people to buy a product?

Nowadays, there is a tendency that consumers are willing to buy the same

product

from sellers who

price

their

product

higher.

This

is true that on a certain level the

price

can influence one's decision on purchasing.

In addition

to the

price

, other factors

such

as advertising campaigns can motivate people to buy products.

First

of all, it is widely believed that a

product

with a higher

price

guarantees the quality of a good. Two same products but with different prices may due to a difference in manufacturing costs, and

this

disparity can directly reflect the quality of the

product

.

For example

, even though Apple, a gigantic company in the smartphone industry, sell its products at prices almost two times higher than that of its counterparts, users are still willing to pay that extra money for the sake of its high-speed processor and

product

endurance.

Therefore

, in terms of selecting

Correct article usage

a commodity

show examples

commodity

Fix the agreement mistake

commodities

show examples

, people are yearning to buy more expensive

one

Correct pronoun usage

ones

show examples

because they think

price

equals quality.

However

, a good advertising campaign can encourage individuals to spend their money as well. Some companies will spend tremendous money on marketing in order to capture more potential buyers' attention. One obvious strategy is celebrity endorsement. These enterprises pay an astronomical bill to the public figures for their endorsement due to the fact that their fans might purchase goods that are superstar-endorsed. In conclusion, while it is evidence that the more expensive the

product

is the more willing the people will be to get it, the influential power of any advertising activity on potential buyers cannot be ignored.