In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

Advertisements have become one of the most important marketing strategies in the
last
decade. Many products are renewed to meet the customers'
need
Fix the agreement mistake
needs
show examples
. In my opinion, it is a negative development. In
this
essay, I will highlight the reasons and outline the ramifications. On one hand, advertising is recognised as a process to enhance product sales. Many companies renovate their items to stay ahead of their competitors as well as to fit the customers'
need
Fix the agreement mistake
needs
show examples
.
For instance
, there are new advertising techniques focused on the brand new generation of Apple phones, how it has a dual camera for capturing picturesque landscapes and
it's
Correct your spelling
its
show examples
new stainless steel frame for additional protection.
Moreover
, it has a
disable
Replace the word
disabled
show examples
cross-up tracker that ensures the customer's privacy. Businessmen entice individuals to purchase these
device's
Change the noun form
devices
device
show examples
. In turn, they generate massive sales and make more profit. On the flip side, brands promotion creates a dire need to purchase by creating a good image in the viewers' perspective and urge them to buy the item.
This
has a negative drawback because many consumers are on a tight budget,
additionally
Add a comma
,additionally
show examples
they are struggling to raise
fund
Fix the agreement mistake
funds
show examples
to take up something that they don't really need.
For example
, my brother has bought an Apple phone
the
Change preposition
in the
show examples
last
couple of months. He was financially disabled,
however
Add a comma
,however
show examples
he got it just for showing off. In conclusion, brand promotion by confirming that the product is renewed has been seen to benefit the businesses by soaring its earnings. It has
a negative effects
Correct the article-noun agreement
a negative effect
negative effects
show examples
on consumers and led to financial hardships.
Submitted by hudakarboly on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: