Many famous sports players advertise products. What are the advantages and disadvantages of this development .
These days , multiple companies choose to have a well-known face for promoting their brands
such
as sports players . Linking Words
Although
that I think it can maintain some obvious positive consequences , I strongly believe that the disadvantages of Linking Words
this
trend can outweigh its advantages .
On the one hand , companies that have a star for advertising their products can build more credibility among individuals . For the reason that those famous persons are already well-trusted by their fans and Linking Words
then
the merchandise will be part of the image of famous persons and gain more credibility compared to other brands from competitors . Linking Words
In addition
, Linking Words
this
way of marketing can make improve ad recall of the brands because it is connected to their favourite celebrity and Linking Words
then
they will remember more the merchandise. Linking Words
That is
why Linking Words
this
trend will be beneficial to companies and it helps them to gain their profits from Linking Words
this
way .
Linking Words
On the other hand
, there are powerful reasons that why people argue that advertising commodities by celebrities may have some adverse effects . The strongest reason is that Linking Words
this
way of marketing is extremely expensive and Linking Words
therefore
the price of products may hold the cost of ads and be more costly for consumers . Linking Words
For example
, sports shoes that are promoted by famous sportsperson remain not affordable for the majority of consumers . Linking Words
Moreover
, celebrities may become overexposed because there are famous persons who want only to make a profit and gain more money and Linking Words
then
they will advertise several commodities despite their terrible qualities at the same time which make their fans confused about its qualities . Linking Words
Thus
, Linking Words
this
development may have many adverse effects on individuals .
In conclusion , despite that promoting articles by stars Linking Words
such
as footballers or swimmers can have some obvious merits to the company , I believe that the drawbacks that bring about can exceed its benefits because it engenders more costs for consumers and sometimes celebrities will advertise articles with non-good quality .Linking Words
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