Many famous sports players advertise products. What are the advantages and disadvantages of this development .

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These days , multiple companies choose to have a well-known face for promoting their brands
such
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as sports players .
Although
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that I think it can maintain some obvious positive consequences , I strongly believe that the disadvantages of
this
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trend can outweigh its advantages . On the one hand , companies that have a star for advertising their products can build more credibility among individuals . For the reason that those famous persons are already well-trusted by their fans and
then
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the merchandise will be part of the image of famous persons and gain more credibility compared to other brands from competitors .
In addition
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,
this
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way of marketing can make improve ad recall of the brands because it is connected to their favourite celebrity and
then
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they will remember more the merchandise.
That is
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why
this
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trend will be beneficial to companies and it helps them to gain their profits from
this
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way .
On the other hand
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, there are powerful reasons that why people argue that advertising commodities by celebrities may have some adverse effects . The strongest reason is that
this
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way of marketing is extremely expensive and
therefore
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the price of products may hold the cost of ads and be more costly for consumers .
For example
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, sports shoes that are promoted by famous sportsperson remain not affordable for the majority of consumers .
Moreover
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, celebrities may become overexposed because there are famous persons who want only to make a profit and gain more money and
then
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they will advertise several commodities despite their terrible qualities at the same time which make their fans confused about its qualities .
Thus
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,
this
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development may have many adverse effects on individuals . In conclusion , despite that promoting articles by stars
such
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as footballers or swimmers can have some obvious merits to the company , I believe that the drawbacks that bring about can exceed its benefits because it engenders more costs for consumers and sometimes celebrities will advertise articles with non-good quality .
Submitted by molfruit7 on

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Topic Vocabulary:
  • celebrities
  • brand ambassadors
  • visibility
  • credibility
  • skepticism
  • endorsements
  • commercialization
  • dilute
  • accomplishments
  • costly
  • investment
  • return on investment
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