In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

The trend of promoting the idea that there is something new in their
products
is becoming increasingly important in many businesses. I believe they do
this
because it can help them overcome the competitors. In my opinion,
this
issue should be seen as a positive development since new
features
respond to
customers
' new needs. Recently, there are new businesses have emerged and they produce a new
product
which is similar to an existing
product
.
As a result
, they have to share the same customer base. One of the main reasons for the commercials that focus on their
product
innovations is to persuade consumers to purchase their
products
. By advertising the new
features
that distinguish the goods from another company. It is possible to say that the company have to represent the unique
features
of a
product
that might be convinced to purchase. In
this
way, it decreases the risk of losing market share to the competition. Many organisations need to become better at advertising their new
products
in some way by focusing on a target audience. In order to be successful, the
product
has to convey the message to the target audience to help them understand not just what your
product
is, but why they need it in their lives. One good illustration of
this
is that every time Apple releases a new version of their iPhone the new feature of it clearly delivers the message to the potential
customers
.
This
advertisement not only attracts an old customer who wants to upgrade your phone to the latest version of Apple but
also
fascinates new buyers from other brands.
This
phenomenon is beneficial to
customers
as they become more informed
customers
. I believe
this
is a positive development because consumers have new demands that need new
products
to satisfy them.
For instance
, I purchased an iPhone 12 since I saw the advertisement that it has the highest camera resolution of all phones currently available.
This
advertising convinced me to believe that if I buy
this
phone, I will get the best photos. In conclusion, I believe that emphasizing the new
features
of their
products
in advertising is an effective way for brands to stand out from the competition.
In addition
, it seems to me there is a positive development because new
features
can meet consumers' new demands.
Submitted by dr.phitsineevet4 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
What to do next:
Look at other essays: