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Writing Samples
Band 7

In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#business #products #development
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The trend of promoting the idea that there is something new in their
products
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 is becoming increasingly important in many businesses. I believe they do
this
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 because it can help them overcome the competitors. In my opinion,
this
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 issue should be seen as a positive development since new
features
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 respond to
customers
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' new needs. Recently, there are new businesses have emerged and they produce a new
product
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 which is similar to an existing
product
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.
As a result
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, they have to share the same customer base. One of the main reasons for the commercials that focus on their
product
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 innovations is to persuade consumers to purchase their
products
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. By advertising the new
features
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 that distinguish the goods from another company. It is possible to say that the company have to represent the unique
features
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 of a
product
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 that might be convinced to purchase. In
this
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 way, it decreases the risk of losing market share to the competition. Many organisations need to become better at advertising their new
products
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 in some way by focusing on a target audience. In order to be successful, the
product
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 has to convey the message to the target audience to help them understand not just what your
product
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 is, but why they need it in their lives. One good illustration of
this
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 is that every time Apple releases a new version of their iPhone the new feature of it clearly delivers the message to the potential
customers
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.
This
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 advertisement not only attracts an old customer who wants to upgrade your phone to the latest version of Apple but
also
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 fascinates new buyers from other brands.
This
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 phenomenon is beneficial to
customers
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 as they become more informed
customers
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. I believe
this
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 is a positive development because consumers have new demands that need new
products
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 to satisfy them.
For instance
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, I purchased an iPhone 12 since I saw the advertisement that it has the highest camera resolution of all phones currently available.
This
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 advertising convinced me to believe that if I buy
this
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 phone, I will get the best photos. In conclusion, I believe that emphasizing the new
features
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 of their
products
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 in advertising is an effective way for brands to stand out from the competition.
In addition
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, it seems to me there is a positive development because new
features
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 can meet consumers' new demands.
Submitted by dr.phitsineevet4 on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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