Successful companies use advertising to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?

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US FEEL HAPPY Keeping tabs on the things you feel lucky to have in your life is a great way to boost your mood. In a recent study from psychologists at UC Davis, researchers had 3 groups of volunteers keep weekly journals focused on a single topic. While one
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wrote about major events that had happened that week, the
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wrote about things they were grateful for. Ten weeks later, those in the gratitude-journal
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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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    • Sentence 2 - Example
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Topic Vocabulary:
  • emotional connections
  • nostalgia
  • unique selling points (USP)
  • celebrity endorsements
  • influencer partnerships
  • brand recall
  • targeted advertising
  • demographics
  • consumer behaviors
  • social proof
  • customer testimonials
  • word-of-mouth promotion
What to do next:
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