In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is true that modern advertisements are focusing on the new changes and features in their

products

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. There are various reasons behind

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. In my opinion,

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b

ehavior

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behaviour

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of emphasizing brings both advantages and disadvantages.

Firstly

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, business analysis has proven that showing the improvements of the merchandise to customers will draw their attention to the product better since the major of consumers decide to buy a new application w

hich

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that

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has new characteristics that they want.

Furthermore

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, if these features are introduced in a proper way that makes the product becomes outstanding compared to others in the same line, the manufacturers will succeed in proving its worth, and

thus

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, it will be easier to persuade guests to put down money for it. A good example of

this

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is t

he m

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apply

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ilk advertisements. These short clips do not only contain attractive scenes and music, but

also

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information about some unique chemicals combinations that are good for children's brain development. Parents are easily convinced by

this

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because they all want their children to perform excellently.

However

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,

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trend in advertising brings both merits and downsides. To the producer, when appropriate strategies are applied to deliver news about their goods to customers, more

products

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could be sold, and more income goes to them. It

also

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helps improve the company's reputation. In reality, being mentioned frequently with new innovations that aim at improving

products

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' quality will help an organization create g

ood

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a good

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impression about a company with humanity target, which results in people m

ention

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mentioning

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it more and p

refer

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preferring

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it when making a decision of buying new stuff.

On the contrary

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, to the customer side, too much information provided might bring them confusion when alternating between various selections of the same type of product. In fact, the news in

products

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are similar,

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apply

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but presented in different ways, which causes consumers difficulties when deciding which is the most suitable in their situation. In some cases, people might waste money on

products

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w

hich

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that

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are over or under their actual need. In conclusion, companies have reasons for putting attention on making the new characteristics of

products

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become outstanding in advertising. Even though it pros is to make the manufacturers gain more profits, the cons it brings to customers should

also

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be taken into consideration.