Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

Nowadays, it is so common for global brands to sponsor athletic

events

. While

sponsorship

in

sports

events

certainly can bring benefits;

however

it can

also

exert negative impacts on brands and

sports

. Personally, I am happy to see that

sports

get sponsors and apprehensive about the negative influence that advertisements might bring up.

Sponsorship

has several benefits. From the tournaments' perspective, getting a patron means having extra money to spend on a wide range of things, including facilities, athletes, promotion, and so on.

This

can help

events

to increase popularity and influence. From the brands' perspective, investing in athletic conferences can create promotional opportunities. As long as they get more exposure through

sponsorship

, they will have higher chances of getting more recognition,

therefore

, making more profits.

Finally

, from the athletes' perspective,

sponsorship

allows them to focus more on training and competition,

instead

of getting distracted by tracking down the funds.

As a result

, they are more likely to get better results. Despite all the advantages,

sponsorship

also

has downsides that cannot be underestimated. The main drawback would be that sportsmen tend to over-rely on investment which is believed to be limited and easily withdrawn. If that happens, it would put players at risk of financial ruin, which could have a devastating effect on their careers. Another disadvantage of patronage in

sports

events

is the intrinsic values of the patron do not fit the event's spirit.

For example

, when MC Donald is the promoter of the competition, how can it persuade the public that the brand's value is linked with health and well-being when everyone believes that its products are the contributing factor of childhood obesity? It would be counterproductive to force the two opposing items connected together.

Finally

, people who are genuinely fascinated by exercise can be irritated after seeing so many advertisements filling in their favourite shows. In conclusion,

although

there is no doubt that companies, individual competitors and the organizing committee would benefit from the financial support;

however

, the obvious negative effects of

this

trend cannot be ignored.