Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?

Advertisement plays a pivotal role in marketing a

product

.

This

essay will not only discuss the various approach to advertisements to get maximum benefits out of them but

also

discuss their pros and cons on the populace. Two main approaches to

this

are targeted audience and providing some interesting eye-catching tag lines.

Firstly

, it is crucial that the company understands who are the audiences they want to attract. When commercials are made by keeping in view of its consumers, they can attract

further

sales

of the

product

. The strength of

this

approach is the

sales

aspects.

For example

, if the

product

is something related to new technology, the main target should be the Millenials which in turn increase the

sales

.

In addition

, catchy tag lines are equally important, as it tells what exactly the

product

is providing in just a few lines. Taking KFC as an example, it has a tag line "its finger-licking good" which attracts youngsters and elders alike.

Consequently

, the ad does help in the marketing of the

product

and in turn increase

sales

.

On the other hand

, it has both positive and negative impacts on the populace. In the

first

place, they help consumers with selecting a

product

. When an individual goes to a supermarket to buy a dishwasher,

for instance

, he will look for the best and compare the

product

speciality just by comparing the ads.

Hence

it helps in decision making.

However

, they can

also

have negative effects on people. When a youngster is exposed to the commercials of alcohol and cigarettes they tend to get lured and might get into consuming

such

products that are harmful to them.

Therefore

, misleading commercials can be dangerous to our society. In conclusion, keeping the audience in mind and providing a good punch-line can make a huge difference in the

sales

of a

product

.

Also

, In my opinion, if the advertisements are not produced ethically it can harm the younger generation despite its positive sides.