Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?

Advertisement plays a pivotal role in marketing a

product

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.

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essay will not only discuss the various approach to advertisements to get maximum benefits out of them but

also

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discuss their pros and cons on the populace. Two main approaches to

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are targeted audience and providing some interesting eye-catching tag lines.

Firstly

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, it is crucial that the company understands who are the audiences they want to attract. When commercials are made by keeping in view of its consumers, they can attract

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sales

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of the

product

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. The strength of

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approach is the

sales

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aspects.

For example

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, if the

product

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is something related to new technology, the main target should be the Millenials which in turn increase the

sales

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.

In addition

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, catchy tag lines are equally important, as it tells what exactly the

product

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is providing in just a few lines. Taking KFC as an example, it has a tag line "its finger-licking good" which attracts youngsters and elders alike.

Consequently

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, the ad does help in the marketing of the

product

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and in turn increase

sales

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.

On the other hand

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, it has both positive and negative impacts on the populace. In the

first

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place, they help consumers with selecting a

product

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. When an individual goes to a supermarket to buy a dishwasher,

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, he will look for the best and compare the

product

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speciality just by comparing the ads.

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it helps in decision making.

However

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, they can

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have negative effects on people. When a youngster is exposed to the commercials of alcohol and cigarettes they tend to get lured and might get into consuming

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products that are harmful to them.

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, misleading commercials can be dangerous to our society. In conclusion, keeping the audience in mind and providing a good punch-line can make a huge difference in the

sales

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of a

product

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.

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, In my opinion, if the advertisements are not produced ethically it can harm the younger generation despite its positive sides.