In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In advertisements these days,
companies
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regularly commercialize that their goods appear to be newer in several ways. The reasons for
this
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situation are from demanding of new product and to persuade customers. In my view,
this
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situation consequence a positive development.
To begin
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with, the main cause of today’s advertising is because of the
consumers
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themselves. Our society always seeks and creates new innovations for solving current or future problems which motivate businesses to respond to those demands.
For instance
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, there are many entrepreneurs who gain success from innovating new creations
such
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as cryptocurrency and cars without drivers. For
this
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reason, a response to those expectations is to make something brand-new to attract more
consumers
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.
Furthermore
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, businesses persuade people to think that they are trendy and up to date with the latest tools and gadgets.
In other words
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, when a new generation of smartphones or computers is released, people tend to be more active and keep themselves with new things.
This
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leads to a strategy for
companies
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. Turning to the benefits of these businesses' actions, the idea of developing a new product can cause more competitive markets for customers.
For example
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,
consumers
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receive more varied choices of purchasing goods which lead to more improvement of the product to gain the most
consumers
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’ attention. In conclusion, there are two main reasons why lots of
companies
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advertise the goods that they are unique.
First
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is the expectation of the
consumers
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. The
second
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is to make people think that they are not out of trend.
Therefore
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,
this
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leads to several advantages
such
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as more competition between
companies
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which benefits their users.
Submitted by kanyapat200 on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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