In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In advertisements these days,

companies

regularly commercialize that their goods appear to be newer in several ways. The reasons for

this

situation are from demanding of new product and to persuade customers. In my view,

this

situation consequence a positive development.

To begin

with, the main cause of today’s advertising is because of the

consumers

themselves. Our society always seeks and creates new innovations for solving current or future problems which motivate businesses to respond to those demands.

For instance

, there are many entrepreneurs who gain success from innovating new creations

such

as cryptocurrency and cars without drivers. For

this

reason, a response to those expectations is to make something brand-new to attract more

consumers

.

Furthermore

, businesses persuade people to think that they are trendy and up to date with the latest tools and gadgets.

In other words

, when a new generation of smartphones or computers is released, people tend to be more active and keep themselves with new things.

This

leads to a strategy for

companies

. Turning to the benefits of these businesses' actions, the idea of developing a new product can cause more competitive markets for customers.

For example

,

consumers

receive more varied choices of purchasing goods which lead to more improvement of the product to gain the most

consumers

’ attention. In conclusion, there are two main reasons why lots of

companies

advertise the goods that they are unique.

First

is the expectation of the

consumers

. The

second

is to make people think that they are not out of trend.

Therefore

,

this

leads to several advantages

such

as more competition between

companies

which benefits their users.