In their advertising, businesses nowadays usually emphasise that their products are new in some way why is this? Do you think it is a positive or negative development?

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The advertising about businesses in the present is emphasised that the
products
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usually new in some way. From my point of view, I agree with
this
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view and think that it is a positive development since novelty will attract
customers
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to buy your
products
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. In the following paragraphs, the reasons to support my opinion will be discussed in detail.
To begin
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with, the novelty of
products
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will represent that your business has developed all the time. Not only new
products
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but
also
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new innovations should be developed since the new innovation can apply with your
product
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which emerged the new
product
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. If your business has a new innovation, it will attract new
customers
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to buy your
products
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.
For example
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, car companies have strategies to change innovation or function every year. For
this
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reason, there are make
customers
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want to have a new experience with the new car all the time. Obviously, the advertising will be representing your new
products
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to the public so it should attract the customer
such
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as beautiful package, matching of colours and
products
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always new. Lead to advertisement have efficiency in representing the new
product
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to digital advertising and offline advertising To summarise, I strongly think that
this
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is a positive viewpoint since it seems to me that the advantages of the advertisement usually emphasise that
products
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should be new in some way outweigh the disadvantages. It is clear that my opinion thinks
this
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is a positive development in advertising because there are make
customers
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interested in new
products
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.
In addition
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, advertising will represent a brand image which there are developed their new
product
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all the time.
Submitted by meeny_tm on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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