In their advertising, business nowadays usually emphasise that their products are new in some way Why is this? Do you think it is a positive or negative development?

In recent times, as a means to enhance sales promotion,

companies

now want to brand their

products

in a new way.

This

essay will

first

discuss why many firms are giving their

products

a new look mainly to attract new

customers

, as well as to stimulate the interest of the existing old

customers

; and

then

submit that

this

development is a beneficial one, because ultimately, the consumers benefit greatly from

this

changes most of the time, and the

companies

also

maximize their profit margins.

Firstly

, one major reason for adding a new taste to an old product; is to attract new

customers

, as well as revive the interest of the existing old consumer of these

products

. By transforming the existing

products

or services in a new way, either through repackaging or changing their look or taste, people are encouraged to buy

such

commodities. To exemplify

this

,

Glo

Correct article usage

the Glo

show examples

mobile industry recently brought out a new promo, that encourages clients to load a lower amount of credit units and enjoy larger gigabytes of internet browsing offers.

This

makes more people switch to Glo networks as a means to communicate. Considering the effects of projecting existing

products

as new, I believe that it is generally positive both to the

customers

and the merchants. For the

customers

, as most of the time, the new change emphasized and publicized are actually concessions that benefit them greatly.

For example

, declaring a bonanza on an old product to increase the market will make more

customers

want to buy it. The

companies

also

gain immensely from the larger market size, because they can now make more profit from the proceeds of sales. In conclusion, advertising by emphasizing

products

in a new way gains popularity because many

companies

are able to attract new

customers

by

this

means, and the effect of

this

development has been generally positive. it is hoped that

this

trend will continue due to its positive values.