IELTS Writing Correction Service
Writing Samples
Band 6

People buy a product if it fulfils their needs; there is no need for advertisement. To what extent do you agree or disagree with it?

#people #product #fulfils #advertisement
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It is thought that buyers only buy items that they need and
therefore
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 endorsements are not necessary. I can’t entirely agree with
this
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 opinion because ads can help
consumers
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 make informed
decisions
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 and help businesses grow their revenues.
Advertisements
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 provide persuasive messages to help
consumers
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 make informed
decisions
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 before buying the
products
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.
This
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 can benefit
consumers
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 as ads offer information about
companies
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’
products
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 to meet
consumers
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’ needs and solve their problems. Without ads, it would be difficult for
companies
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 to increase their revenues, and
consumers
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 would
also
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 be uninformed about
products
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 that may be useful for them.
For instance
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, all multinational
companies
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 in Indonesia have reported that their incomes increased after raising budgets to promote their
products
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 in various media of
advertisements
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such
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 as in printed media and on TV commercial breaks. Commercials can
also
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 influence
consumers
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 to make wiser purchasing
decisions
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. Many
products
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 are designed to solve pressing problems society has. With suitable campaigns using
advertisements
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,
consumers
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 can be aware of the issues and support the cause by purchasing the advertised
products
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. To give an example, a study conducted by Harvard University’s Business School researched how Impossible Meat, a company producing artificial meat from plants, marketed their product while raising awareness about the danger of consuming meat for Earth and found that the majority of
consumers
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 are interested in not only buying the
products
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 but
also
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 considering Veganism as a lifestyle. Despite some
advertisements
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 manipulating
consumers
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’ psychology and tricking them into buying
products
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 that they do not necessarily need,
advertisements
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 are still an effective tool that benefits both
companies
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 and
consumers
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. In conclusion,
advertisements
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 help
companies
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 boost revenues and
consumers
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 make informed and wiser purchasing
decisions
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.
Besides
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 that, promotions can
also
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 raise awareness about some of the world’s most pressing issues.
Submitted by gustinlawis on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer awareness
  • brand image
  • unique selling proposition (USP)
  • target audience
  • competitive advantage
  • market saturation
  • perception
  • demand generation
  • informative content
  • persuasive techniques
  • brand loyalty
  • mass media
  • consumer behavior
  • advertising campaign
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