People buy a product if it fulfils their needs; there is no need for advertisement. To what extent do you agree or disagree with it?

It is thought that buyers only buy items that they need and
therefore
endorsements are not necessary. I can’t entirely agree with
this
opinion because ads can help
consumers
make informed
decisions
and help businesses grow their revenues.
Advertisements
provide persuasive messages to help
consumers
make informed
decisions
before buying the
products
.
This
can benefit
consumers
as ads offer information about
companies
products
to meet
consumers
’ needs and solve their problems. Without ads, it would be difficult for
companies
to increase their revenues, and
consumers
would
also
be uninformed about
products
that may be useful for them.
For instance
, all multinational
companies
in Indonesia have reported that their incomes increased after raising budgets to promote their
products
in various media of
advertisements
such
as in printed media and on TV commercial breaks. Commercials can
also
influence
consumers
to make wiser purchasing
decisions
. Many
products
are designed to solve pressing problems society has. With suitable campaigns using
advertisements
,
consumers
can be aware of the issues and support the cause by purchasing the advertised
products
. To give an example, a study conducted by Harvard University’s Business School researched how Impossible Meat, a company producing artificial meat from plants, marketed their product while raising awareness about the danger of consuming meat for Earth and found that the majority of
consumers
are interested in not only buying the
products
but
also
considering Veganism as a lifestyle. Despite some
advertisements
manipulating
consumers
’ psychology and tricking them into buying
products
that they do not necessarily need,
advertisements
are still an effective tool that benefits both
companies
and
consumers
. In conclusion,
advertisements
help
companies
boost revenues and
consumers
make informed and wiser purchasing
decisions
.
Besides
that, promotions can
also
raise awareness about some of the world’s most pressing issues.
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
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    • Sentence 1 - Summary
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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • consumer awareness
  • brand image
  • unique selling proposition (USP)
  • target audience
  • competitive advantage
  • market saturation
  • perception
  • demand generation
  • informative content
  • persuasive techniques
  • brand loyalty
  • mass media
  • consumer behavior
  • advertising campaign
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