Some people believe that companies should be allowed to collect data about customers freely, while others believe this practice should be restricted. Discuss both sides of this issue.

Undoubtedly, advertisements play a crucial role for various industries in promoting their sales. In accordance with

this

, few demographics of society feel that

companies

should be permitted to gather

data

from their

customers

without any restrictions, while others feel there should be some limitations implemented.

This

essay articulates both sides of the argument in the forthcoming paragraphs On one hand, the collection of

data

allows

companies

to improve their

products

by analyzing the reviews and recommendations

customers

make while using their

products

.

In addition

, with the help of modern technologies like artificial intelligence and machine learning, these businesses can divide their sales into specific regions, thereby the desired

products

or services can be easily accessed by their

customers

.

Moreover

,

this

allows strong interaction with their

customers

, eventually instilling a better trust, since they have a feeling that these

companies

understand the product requirements.

For example

, in my experience, I feel more comfortable with

companies

, that understand my requirements and

further

provide a better version of these

products

as per my requirement.

On the other hand

, these

companies

often use adverts, google ads, and other search engine marketing techniques.

However

, using these technologies may disrupt the privacy of

customers

. To explain more about

this

, people who use the internet often experience several ads or surveys these

companies

provide by specifically targeting certain demographics of the society,

although

these surveys are used for collecting

data

, they may exasperate individuals since they are diverted from their main work. Eventually, causing these individuals to think that they are being spied on by these

companies

leads to privacy violations.

For example

, a recent survey conducted by Google in the year 2020 proved that there was a decrease in 50% network traffic to amazon, because of the increase in advertisements provided to their huge

customers

across different countries. To conclude,

data

collection from

customers

is an activity carried out by the

companies

to improve their services, to provide better

products

to

customers

.

However

, these may negatively affect certain

customers

' personal space.