In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development.
Companies in recent times place emphasis on their goods being seen as new in certain ways while advertising them.
This
is aimed at igniting the curiosity of their viewers and increasing their revenue overall. I Linking Words
however
think that Linking Words
this
is a positive idea as the aim of the advertisement scheme stated above is usually achieved.
Linking Words
To begin
with, the goals of every marketing and promotional activity are to expand market share, get more people to try the commodity and ultimately enlarge the turnover. Linking Words
Thus
, businesses promote their products as new to achieve the three goals of the marketing plan mentioned above. Linking Words
For instance
, Unilever Plc has a brand called Lux soap which has always been advertised as a family soap. But, in 2020, the product was rebranded and featured only single ladies in the new advert. The company reported that its sales turnover increased by 15% in that year.
In my opinion, Linking Words
such
promotional activity is a positive approach. In, that it grasps the attention of the viewers as they are made to think that the promoted item is new, and Linking Words
as a result
, are convinced to buy. Linking Words
Subsequently
, leading to an increase in the purchasing of Linking Words
such
goods and Linking Words
also
a larger market size. To illustrate the same, a dairy commodity known as Cowbell had a decline in its yield in 2000, Linking Words
however
, in 2001, the package was redesigned and was advertised in a catchy way. Linking Words
This
scheme alone saw the income generated from Linking Words
this
item shoot up from 10 million dollars to about twenty-five million dollars in 2001 as reported in their financials.
In conclusion, the positive strategy of organisations advertising their products in Linking Words
such
a way that it appears new has its aim of not only increasing sales and turnover but Linking Words
also
expanding their market size in the industry.Linking Words
Submitted by oruhblessing on
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