Some people say that advertising is extremely successful at persuading us to buy things. Others believe that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own

Over the years, advertisement has been a major means through which products are marketed. Some
people
believe that because of how rampant it is, it has lost its powers er of persuasion while others do not agree.
To begin
with,
people
who believe in the effectiveness of advertisement would argue that it has evolved.
For instance
, in earlier times
adverts
were done by regular
people
. Now, the
use
of influencers and celebrities has introduced a whole new era in the marketing industry.
This
is because Individuals are more willing to
use
products that have been endorsed by famous
people
.
Also
, companies
use
jingles as a form of marketing and some even go as far as distributing mini products for consumers to sample. They have
also
found a way to infuse mini
adverts
into social media applications thereby attracting more customers.
However
,
people
who argue that it has lost its touch are of the belief that companies are no longer creative. They no longer put effort into creating these
adverts
. They are more interested in the amounts they make and whom they
use
in promoting it.
For example
, consumers of the telecommunications service AIRTEL have complained of the constant issues in their network.
However
, the company keeps creating new commercials while neglecting the major complaints.
This
has led to a major decrease in their patronage as customers are no longer moved by their
adverts
. In conclusion, advertisement is a major source of marketing and its importance can not be overemphasized. Even though the quality of commercials has dropped it has not lost its influence in my opinion. Companies should
however
look into improving the quality rather than the quantity they make.
Submitted by alaboemmanuel20 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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