In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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The corporates always claim their goods in advertisements can catch up with the trend currently. There is some uncertainty as to the merits and demerits of
this
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viewpoint.
This
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essay discusses its possible causes and why I believe that the development is not
beneficial
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as beneficial
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as these businesses think.
To begin
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with, some products,
such
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as electronic devices, are bonded to the development of high technology, which evolves at a fast speed.
In addition
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, a fancy seasonal design should be broadcast on television or the Internet, so that audiences will be attracted to purchase, especially in a limited version,
for example
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.
Moreover
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, when customers get a clue from the commercial that a brand-new generation is promoted, their desire to possess a new one is stimulated, appealing to basic human psychology.
On the other hand
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, if the producers emphasize their commodities lead a trend, it will cause extra expenditures, forcing the targeted audiences to buy something that they may have already owned.
For instance
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, Apple fans rushed to get an iPhone 13 after the launch,
while
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they still
have
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had
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a functional iPhone 12, which may
result
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resulted
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in a stockpile.
Also
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, the elements ranging from metal to chemicals combined in goods can be overconsumed.
Furthermore
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, some updates are only marketing strategies, deceiving customers into taking out purses,
while
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the functions of the products remain the same. In conclusion, technology, eye-catching designs, and promoting intention are the main reasons for the phenomenon,
while
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I would argue that it causes some drawbacks
that
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in that
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consumers’ benefits may be offended and the resources are wasted.
Submitted by mengjia.ma on

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Coherence and Cohesion
Ensure that your introduction and conclusion clearly state your position and provide a summary of your main points.
Task Achievement
You have provided a good range of examples and related them to the main points, continue to do so to support your arguments.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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