In their advertising, busiensses nowadays usually emphasise that their products are new in some way.

In the present scenario, the main focus of the enterprises is to focus more on showing their

product

as not similar to any other products in the market and have some new

features

.

This

essay will discuss the reasons for

this

statement and supports the view that it is not a favourable trend. Organizations are more inclined towards depicting their

product

as new and latest in their advertisements rather than communicating their uses and quality because of the view that more variations in the

product

will attract more customers.

Consequently

, consumers are

also

focused on purchasing products which are recent

instead

of those which fulfil their needs.

In addition

to

this

, businesses highlight only those

features

that were different from their previous editions of the

product

. To exemplify, iPhone launches its new

product

every year in November, like recently iPhone-13 was launched which had only small alterations from the

last

product

iPhone-12, yet attracted plenty of new as well as existing products. Illustrating the

product

as the latest with differentiating

features

,

also

saves costs incurred by the company. Rather than, improving the quality and technicalities in some

features

of the

product

, they introduced a new one bragging about its new

features

which influences the customer to make a purchase. As companies flex the new developments, users get fascinated by the

product

and make their decision to buy which saves expenditure of the company in making improvements

instead

of alterations.

For instance

- According to a study, it is declared that the costs incurred on improving the current

features

are far more than introducing a new one. To conclude, it could be stated that advertisements are used as a way to influence and encourage customers by showing them fascinating

features

to buy a new

product

and saving the additional costs for the company.