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Writing Samples
Band 7.5

In their advertising, busiensses nowadays usually emphasise that their products are new in some way.

#busiensses #emphasise #products
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In the present scenario, the main focus of the enterprises is to focus more on showing their
product
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 as not similar to any other products in the market and have some new
features
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.
This
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 essay will discuss the reasons for
this
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 statement and supports the view that it is not a favourable trend. Organizations are more inclined towards depicting their
product
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 as new and latest in their advertisements rather than communicating their uses and quality because of the view that more variations in the
product
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 will attract more customers.
Consequently
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, consumers are
also
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 focused on purchasing products which are recent
instead
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 of those which fulfil their needs.
In addition
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 to
this
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, businesses highlight only those
features
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 that were different from their previous editions of the
product
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. To exemplify, iPhone launches its new
product
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 every year in November, like recently iPhone-13 was launched which had only small alterations from the
last
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product
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 iPhone-12, yet attracted plenty of new as well as existing products. Illustrating the
product
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 as the latest with differentiating
features
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,
also
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 saves costs incurred by the company. Rather than, improving the quality and technicalities in some
features
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 of the
product
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, they introduced a new one bragging about its new
features
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 which influences the customer to make a purchase. As companies flex the new developments, users get fascinated by the
product
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 and make their decision to buy which saves expenditure of the company in making improvements
instead
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 of alterations.
For instance
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- According to a study, it is declared that the costs incurred on improving the current
features
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 are far more than introducing a new one. To conclude, it could be stated that advertisements are used as a way to influence and encourage customers by showing them fascinating
features
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 to buy a new
product
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 and saving the additional costs for the company.
Submitted by gagankaur6613 on

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