Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

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As the passion for
sports
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continues to rise, so does the ever-growing
sports
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sponsorship industry. While a considerable proportion of citizens contend that it is positive, some individuals point out numerous drawbacks of
this
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practice. I would argue that
sports
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sponsorship has imposed positive impacts on business enterprises and
sports
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players. On the one hand, sponsorships have become recognized as an effective marketing mechanism. Thanks to the extensive media coverage of most major
sports
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series, companies are able to reach target consumers on a unique and meaningful level to promote their commodities and service lines .
Moreover
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, hiring a celebrity athlete or a
sports
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team to help advertise a newly launched product can potentially promote positive brand affinity among their fans.
For instance
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, Red Bull consumption is 63% higher among football viewers.
Additionally
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, an athlete who receives financial backing will concentrate more on the sporting competitions
thus
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performing better. I would argue that investments in the
sports
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industry will bring about a substantial increase in the rate of sales of a company.
On the other hand
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, there are a number of disadvantages while using
sports
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sponsorships. Using sponsorships from enterprises which produce and sell unhealthy foods
such
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

as sugary drinks or fatty meals will bring the
sports
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industry into disrepute since these processed foods have detrimental effects on consumers' health. To illustrate, today's youngsters see
sports
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It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

athletes as their role models and they are
also
Linking Words

Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

easily swayed by advertisements so they are more likely to consume toxic foods which are endorsed by their favourite
sports
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It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

team. In conclusion,
although
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

there are some undeniable drawbacks when it comes to receiving sponsorship from companies,
sports
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It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

patronage help to build brand awareness among
sports
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It is important to use synonyms in your writing, as you will lose marks if you repeat words from the question and use the same words in your essay over and over. If you do that, it will show the examiner that you have a limited vocabulary and you want to do the opposite for a high band score.

fans and that generates enormous amounts of money for companies.

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Topic Vocabulary:
  • brand visibility
  • target audience
  • endorsement deals
  • positive association
  • commercial interests
  • conflict of interest
  • over-reliance
  • excessive commercialization
  • sportsmanship
  • athletic performance
  • corporate sponsorship
  • fan engagement
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