Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

#companies #sponsor #sport #sports #stars #people

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As the passion for

sports

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continues to rise, so does the ever-growing

sports

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sponsorship industry. While a considerable proportion of citizens contend that it is positive, some individuals point out numerous drawbacks of

this

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practice. I would argue that

sports

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sponsorship has imposed positive impacts on business enterprises and

sports

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players. On the one hand, sponsorships have become recognized as an effective marketing mechanism. Thanks to the extensive media coverage of most major

sports

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series, companies are able to reach target consumers on a unique and meaningful level to promote their commodities and service lines .

Moreover

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, hiring a celebrity athlete or a

sports

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team to help advertise a newly launched product can potentially promote positive brand affinity among their fans.

For instance

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, Red Bull consumption is 63% higher among football viewers.

Additionally

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, an athlete who receives financial backing will concentrate more on the sporting competitions

thus

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performing better. I would argue that investments in the

sports

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industry will bring about a substantial increase in the rate of sales of a company.

On the other hand

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, there are a number of disadvantages while using

sports

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sponsorships. Using sponsorships from enterprises which produce and sell unhealthy foods

such

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as sugary drinks or fatty meals will bring the

sports

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industry into disrepute since these processed foods have detrimental effects on consumers' health. To illustrate, today's youngsters see

sports

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athletes as their role models and they are

also

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easily swayed by advertisements so they are more likely to consume toxic foods which are endorsed by their favourite

sports

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team. In conclusion,

although

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there are some undeniable drawbacks when it comes to receiving sponsorship from companies,

sports

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patronage help to build brand awareness among

sports

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fans and that generates enormous amounts of money for companies.

Submitted by nhuminh031001 on Fri Aug 19 2022

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9
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

291 words

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Topic Vocabulary:

brand visibility
target audience
endorsement deals
positive association
commercial interests
conflict of interest
over-reliance
excessive commercialization
sportsmanship
athletic performance
corporate sponsorship
fan engagement

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Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

Many offenders commit more crimes after serving the first sentence. Why is this happening and what measures can be taken to tackle this problem?

Some people believe that unpaid community service should be a compulsory part of high school programmes (for example working for charity, improving the neighborhood or teaching sport to young children). To what extend do you agree or disagree?

Many children who are home-schooled are not prepared for university at the same rate of children in government-funded schools. What do you think are the causes of this? What effects will this have on society?

Countries are becoming more and more similar because people are able to buy the same products anywhere in the world. Do you think this is a positive or negative development?