Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

As the passion for

sports

continues to rise, so does the ever-growing

sports

sponsorship industry. While a considerable proportion of citizens contend that it is positive, some individuals point out numerous drawbacks of

this

practice. I would argue that

sports

sponsorship has imposed positive impacts on business enterprises and

sports

players. On the one hand, sponsorships have become recognized as an effective marketing mechanism. Thanks to the extensive media coverage of most major

sports

series, companies are able to reach target consumers on a unique and meaningful level to promote their commodities and service lines .

Moreover

, hiring a celebrity athlete or a

sports

team to help advertise a newly launched product can potentially promote positive brand affinity among their fans.

For instance

, Red Bull consumption is 63% higher among football viewers.

Additionally

, an athlete who receives financial backing will concentrate more on the sporting competitions

thus

performing better. I would argue that investments in the

sports

industry will bring about a substantial increase in the rate of sales of a company.

On the other hand

, there are a number of disadvantages while using

sports

sponsorships. Using sponsorships from enterprises which produce and sell unhealthy foods

such

as sugary drinks or fatty meals will bring the

sports

industry into disrepute since these processed foods have detrimental effects on consumers' health. To illustrate, today's youngsters see

sports

athletes as their role models and they are

also

easily swayed by advertisements so they are more likely to consume toxic foods which are endorsed by their favourite

sports

team. In conclusion,

although

there are some undeniable drawbacks when it comes to receiving sponsorship from companies,

sports

patronage help to build brand awareness among

sports

fans and that generates enormous amounts of money for companies.