Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

As the passion for

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continues to rise, so does the ever-growing

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sponsorship industry. While a considerable proportion of citizens contend that it is positive, some individuals point out numerous drawbacks of

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practice. I would argue that

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sponsorship has imposed positive impacts on business enterprises and

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players. On the one hand, sponsorships have become recognized as an effective marketing mechanism. Thanks to the extensive media coverage of most major

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series, companies are able to reach target consumers on a unique and meaningful level to promote their commodities and service lines .

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, hiring a celebrity athlete or a

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team to help advertise a newly launched product can potentially promote positive brand affinity among their fans.

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, Red Bull consumption is 63% higher among football viewers.

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, an athlete who receives financial backing will concentrate more on the sporting competitions

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performing better. I would argue that investments in the

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industry will bring about a substantial increase in the rate of sales of a company.

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, there are a number of disadvantages while using

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sponsorships. Using sponsorships from enterprises which produce and sell unhealthy foods

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as sugary drinks or fatty meals will bring the

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industry into disrepute since these processed foods have detrimental effects on consumers' health. To illustrate, today's youngsters see

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athletes as their role models and they are

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easily swayed by advertisements so they are more likely to consume toxic foods which are endorsed by their favourite

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team. In conclusion,

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there are some undeniable drawbacks when it comes to receiving sponsorship from companies,

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patronage help to build brand awareness among

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fans and that generates enormous amounts of money for companies.