Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

#companies #sponsor #sport #sports #stars #people

As the passion for

sports

continues to rise, so does the ever-growing

sports

sponsorship industry. While a considerable proportion of citizens contend that it is positive, some individuals point out numerous drawbacks of

this

practice. I would argue that

sports

sponsorship has imposed positive impacts on business enterprises and

sports

players. On the one hand, sponsorships have become recognized as an effective marketing mechanism. Thanks to the extensive media coverage of most major

sports

series, companies are able to reach target consumers on a unique and meaningful level to promote their commodities and service lines .

Moreover

, hiring a celebrity athlete or a

sports

team to help advertise a newly launched product can potentially promote positive brand affinity among their fans.

For instance

, Red Bull consumption is 63% higher among football viewers.

Additionally

, an athlete who receives financial backing will concentrate more on the sporting competitions

thus

performing better. I would argue that investments in the

sports

industry will bring about a substantial increase in the rate of sales of a company.

On the other hand

, there are a number of disadvantages while using

sports

sponsorships. Using sponsorships from enterprises which produce and sell unhealthy foods

such

as sugary drinks or fatty meals will bring the

sports

industry into disrepute since these processed foods have detrimental effects on consumers' health. To illustrate, today's youngsters see

sports

athletes as their role models and they are

also

easily swayed by advertisements so they are more likely to consume toxic foods which are endorsed by their favourite

sports

team. In conclusion,

although

there are some undeniable drawbacks when it comes to receiving sponsorship from companies,

sports

patronage help to build brand awareness among

sports

fans and that generates enormous amounts of money for companies.

Submitted by nhuminh031001 on Fri Aug 19 2022

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Essentional vocabulary list for IELTS Writing 7+

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9Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

291 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

brand visibility
target audience
endorsement deals
positive association
commercial interests
conflict of interest
over-reliance
excessive commercialization
sportsmanship
athletic performance
corporate sponsorship
fan engagement

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Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

Essentional vocabulary list for IELTS Writing 7+

Some people say in order to prevent illness and disease governments should focus on reducing environmental pollution and housing problems. To what extent do you agree or disagree?

Some people say it is important to keep your home and your workplace tidy, with everything organised and in the correct place. What is your opinion about this? Give reasons for your answer and include any relevant examples from your own knowledge or experience. Write at least 250 words.

Some experts believe that it is better for children to begin learning a foreign language at primary school rather than secondary school. Do the advantages of this outweigh the disadvantages?

Overpopulation in many major urban centers around the world is a major problem. What are the causes of this? How can this problem be solved?