Some people belive that advertising has a strong effect on a person's decision-making process. Other people believe that it has little or no real impact. Discuss both views and give your own opinion.

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There has been a controversy about whether
ads
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have a strong effect on our decision-making process. I think
ads
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can influence our minds through different methods
largely
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apply
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, and my reasons will be explained in the following paragraphs.
First,
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they use novelty to attract more consumers. It's expected that all sorts of classical and successful
ads
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always possess novelty that can draw the audience's eyes to a large extent. They use novelty to make their content unforgettable and let viewers quickly remember the characteristics of
this
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ad. Take
Redbull
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as an example. All
Redbull
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ads
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are invariably linked to extreme sports;
therefore
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, whenever
people
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see
Redbull
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, they will automatically link it to the feeling of excitement.
As a result
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, consumers are persuaded to buy
Redbull
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because they believe drinking
Redbull
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can make their tedious life more thrilling.
Second,
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ads
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are substantially used to gratify
people
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's desires. Take Cola
zero
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Zero
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as an example. As we know, Coca-Cola is one of the most successful soft drink companies in the world.
However
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,
this
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company was criticized several times for health issues.
Hence
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, they invented Cola
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Zero
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to tackle
people
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's concerns about their body health. That's why Cola
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is popular nowadays, on the one
hand
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, it satisfies
people
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's needs for soft drinks;
on the other
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hand
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, it's not detrimental to
people
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's health
due to
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no sugar.
On the contrary
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, when
people
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are not interested in the content of certain
ads
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,
then
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they seem less attractive.
For example
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, if you are vegan and you see a KFC ad, you will probably ignore
this
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ad because it doesn't align with your tastes. In conclusion, on the one
hand
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,
ads
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have a strong effect,
on the other
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hand
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, they have a weak effect.
Submitted by junyiwu029 on

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task response
The essay attempts to discuss both views but does not clearly present an opinion. Also, the introduction and conclusion need to be clearly presented at the beginning and end of the essay respectively.
coherence and cohesion
The logical structure is fairly well maintained, with clear topic sentences for each paragraph. However, the essay lacks a clear conclusion at the end.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • consumer awareness
  • targeted marketing
  • emotional appeal
  • impulsive purchases
  • pervasive
  • brand loyalty
  • perceived needs
  • discerning consumer
  • information overload
  • ad fatigue
  • skepticism
  • persuasive elements
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