In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Products
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are commonly exaggerated by
advertisements
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that they are new in some way. The main reason for
this
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is to be outstanding in the vast market.
However
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, I believe
this
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is a negative trend since some of these
advertisements
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are not objective, which possibly misleads people’s opinions on the product. The main goal of most businessmen in using these strategies is to stand out from the crowd. In modern society, the business market is highly competitive. All companies have to stay updated by having refreshed techniques,
such
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as adding the latest technology and creating new designs.
For instance
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, a new water bottle is designed in a flat shape, which is announced that it is easier to carry in a bag than previously designed round cylinder shape bottles.
As a result
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, it demonstrates a sense of advancement, meaning that
this
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product is superior to others with old designs. To emphasise an innovative technique used is able to raise public awareness and curiosity about the product because it is somehow new.
This
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potentially attracts more clients to consider buying it. Yet, I think
this
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is a negative trend because certain emphasised
advertisements
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are single viewed. Companies usually focus on the advantages of their
products
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only but hide their weaknesses.
This
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easily misleads customers’ perspectives on the
products
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, and they might be blinded to the limitations of the
products
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. Causing them to purchase goods falsely that are not really necessary. In conclusion, overstated
advertisements
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can enhance the competitiveness of the
products
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,
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this
Correct word choice
but this
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might not be a positive development in the business market.
Submitted by Joyan on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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