In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Products

are commonly exaggerated by

advertisements

that they are new in some way. The main reason for

this

is to be outstanding in the vast market.

However

, I believe

this

is a negative trend since some of these

advertisements

are not objective, which possibly misleads people’s opinions on the product. The main goal of most businessmen in using these strategies is to stand out from the crowd. In modern society, the business market is highly competitive. All companies have to stay updated by having refreshed techniques,

such

as adding the latest technology and creating new designs.

For instance

, a new water bottle is designed in a flat shape, which is announced that it is easier to carry in a bag than previously designed round cylinder shape bottles.

As a result

, it demonstrates a sense of advancement, meaning that

this

product is superior to others with old designs. To emphasise an innovative technique used is able to raise public awareness and curiosity about the product because it is somehow new.

This

potentially attracts more clients to consider buying it. Yet, I think

this

is a negative trend because certain emphasised

advertisements

are single viewed. Companies usually focus on the advantages of their

products

only but hide their weaknesses.

This

easily misleads customers’ perspectives on the

products

, and they might be blinded to the limitations of the

products

. Causing them to purchase goods falsely that are not really necessary. In conclusion, overstated

advertisements

can enhance the competitiveness of the

products

this

Correct word choice

but this

show examples

might not be a positive development in the business market.

Submitted by Joyan on Wed Sep 28 2022

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Sentence 3 - Thesis
Sentence 4 - Outline sentence

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Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

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5Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
1Grammar mistakes
 

4 paragraphs

259 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

What to do next:

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Some university students want to learn about other subjects in addition to their main subjects. Other believe it is important to give all their time and attention to studying for a qualification. Discuss both these views and give your own opinion.

Some people argue that all experimentation on animals is bad and should be outlawed. However, others believe that important scientific discoveries can be made from animal experiments. Can experimentation on animals be justified? Are there any alternatives?

Every year several languages die out. Some people think that this is not important because life will be easier if there are fewer languages in the world.

“Nowadays, a growing number of people with health problems are trying alternative medicines and treatments instead of visiting their usual doctor.

In some countries children take up paid jobs during the summer vacation. Some people feel that this amounts to child labour. Others argue that summer jobs help children learn valuable lessons. Discuss both views and give your opinion.