Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this discuss both sides and give your opinion.

Numerous companies decide to promote their

brand

by being

sports

sponsors. Some people reckon it provides benefits to the

brand

, while others argue that

this

is not worthwhile to invest in. In

this

essay, the pros and cons of advertising by using

sports

will be examined before my perspective is reached. Many advantages can achieve by sponsoring

sports

.

First

of all, it can increase

brand

awareness toward customers. Because their

brand

icon or products will be seen by billions of people who're watching

sports

around the

world

.

For example

, in 2017, the rate of audiences who watched the

World

cup football matches accounted for 89% of individuals who have television at home.

This

means that if the

brand

logo were placed on the stadium, field, or even on athletes, plethoras of audiences can see it.

Furthermore

, being a

sports

sponsor can improve

brand

image.

For instance

, Red bull, the most famous energy drink in the

world

, put

their

Correct pronoun usage

its

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money on extreme

sports

and athletes who want to break

world

records

such

as jet skiing, motorcycle and car racing, and many more.

Therefore

,

this

convinces people who're interested in

this

type of sport to buy their products.

On the other hand

, some advantages can be found in these types of promotions.

To begin

, a huge amount of money is spent on these few-

second

advertisements during the game. To illustrate, Pepsi spent 5 million dollars to advertise their products during the half break in Superbowl games, the well-known American football event.

Hence

, it can use

this

amount of money to post on social media for million times.

In addition

, these dramatically increase the cost of production, so the price that consumers have to buy is more expensive than it should be.

Hence

, these can adversely affect both companies and customers in one way or another. In conclusion,

according to

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the aforementioned advantages of sponsoring

sports

events include raising awareness and enhancing the image of the

brand

, which outweigh its drawbacks. In my opinion, it is absolutely worth investing in it.