Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this discuss both sides and give your opinion.

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Numerous companies decide to promote their
brand
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by being
sports
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sponsors. Some people reckon it provides benefits to the
brand
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, while others argue that
this
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is not worthwhile to invest in. In
this
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essay, the pros and cons of advertising by using
sports
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will be examined before my perspective is reached. Many advantages can achieve by sponsoring
sports
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.
First
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of all, it can increase
brand
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awareness toward customers. Because their
brand
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icon or products will be seen by billions of people who're watching
sports
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around the
world
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.
For example
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, in 2017, the rate of audiences who watched the
World
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cup football matches accounted for 89% of individuals who have television at home.
This
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means that if the
brand
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logo were placed on the stadium, field, or even on athletes, plethoras of audiences can see it.
Furthermore
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, being a
sports
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sponsor can improve
brand
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image.
For instance
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, Red bull, the most famous energy drink in the
world
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, put
their
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its
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money on extreme
sports
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and athletes who want to break
world
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records
such
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as jet skiing, motorcycle and car racing, and many more.
Therefore
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,
this
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convinces people who're interested in
this
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type of sport to buy their products.
On the other hand
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, some advantages can be found in these types of promotions.
To begin
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, a huge amount of money is spent on these few-
second
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advertisements during the game. To illustrate, Pepsi spent 5 million dollars to advertise their products during the half break in Superbowl games, the well-known American football event.
Hence
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, it can use
this
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amount of money to post on social media for million times.
In addition
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, these dramatically increase the cost of production, so the price that consumers have to buy is more expensive than it should be.
Hence
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, these can adversely affect both companies and customers in one way or another. In conclusion,
according to
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apply
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the aforementioned advantages of sponsoring
sports
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events include raising awareness and enhancing the image of the
brand
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, which outweigh its drawbacks. In my opinion, it is absolutely worth investing in it.
Submitted by pantamitsaekong on

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