Some people say that advertising is extremily successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your opinion.

There is some discussion regarding the effectiveness of advertisements. On one hand, some believe advertisements can easily persuade us into buying objects.
On the other hand
, there are others who say that ads no longer captivate people’s attention.
Although
I believe the advertisement industry is stronger than ever, some methods of delivering these messages are not so effective anymore, leading to the false belief of ineffectiveness. In
this
era, individuals of different ages have access to different types of devices like smartphones, tablets and television which allow easy connection to various media apps. Companies and brands use media influencers to advertise their products without the need for a formal announcement.
Consequently
, even without our knowledge, the exposure to ads and propaganda is constant, generating needs and desires that are not realistic or part of our everyday lives. Contrary to
this
new trend, there are ordinary types of advertisements like brochures, flyers, and even television ads. People are less likely to engage with these for different reasons. Thinking about the environment and how to be more eco-friendly, many young people decline brochures and flyers in their personal and business lives. Television is currently used to watch apps like Netflix which removed regular advertising from their transmission.
Furthermore
, most televisions have recording options which allow individuals to fast-forward during advertisement time. In summary, there is some diversion about the power of advertising over people these days. Older ways of advertising like brochures and flyers have been replaced by new marketing strategies, which may lead some to believe in its ineffectiveness.
However
, advertising is stronger than ever
although
many times in a more subtle way.
Submitted by renatabm on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
Look at other essays: