Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

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Around the world,
companies
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are choosing celebrity endorsements to promote their
brand
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and to stand out from the crowd. Sponsoring a
sports
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team or a
sports
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icon is trending. Some
people
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believe it is advantageous while others believe
this
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is disadvantageous to any individual. In
this
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essay, I will go through both sides and present my opinion.
To begin
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with, TV Commercials have the highest influence on
people
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among all the other ways of advertisements. Popular
sports
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such
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as football, cricket, and basketball have seen increasing viewership day by day. A particular team has multiple sponsors.
Companies
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sponsor teams to build their
brand
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. These prominent
sports
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personalities
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are trusted by
people
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and influence
people
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to a great extent.
For instance
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, Byjus, an EdTech company has recently signed Messi a legend in football to promote their
product
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.
This
Linking Words
will help in the expansion of business in South America. For all these reasons,
companies
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sponsor
sports
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personalities
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to target the right audiences, promote their
brand
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, build trust and empathy and increase customer loyalty towards their
brand
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.
On the other hand
Linking Words
, many
companies
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stretch the truth by promoting their
brand
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through endorsements by
sports
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teams and
sports
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stars.
Companies
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such
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as PepsiCo have signed many prominent
sports
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personalities
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to promote their
product
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at the global level. The cool drink they promote contains excess sugar which is harmful to an individual’s body. These
sports
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personalities
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are highly paid to promote the
brand
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and ignore the impact it leads on an individual’s health. To conclude, there are more benefits to advertising a
product
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through
sports
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personalities
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than a few drawbacks.
Companies
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should promote their
brand
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through
sports
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personalities
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in the right way. It should set out a clear message without tantalizing the
product
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.
Submitted by minto.thomas2016 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • brand visibility
  • target audience
  • endorsement deals
  • positive association
  • commercial interests
  • conflict of interest
  • over-reliance
  • excessive commercialization
  • sportsmanship
  • athletic performance
  • corporate sponsorship
  • fan engagement
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