Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.
Around the world,
companies
are choosing celebrity endorsements to promote their brand
and to stand out from the crowd. Sponsoring a sports
team or a sports
icon is trending. Some people
believe it is advantageous while others believe this
is disadvantageous to any individual. In this
essay, I will go through both sides and present my opinion.
To begin
with, TV Commercials have the highest influence on people
among all the other ways of advertisements. Popular sports
such
as football, cricket, and basketball have seen increasing viewership day by day. A particular team has multiple sponsors. Companies
sponsor teams to build their brand
. These prominent sports
personalities
are trusted by people
and influence people
to a great extent. For instance
, Byjus, an EdTech company has recently signed Messi a legend in football to promote their product
. This
will help in the expansion of business in South America. For all these reasons, companies
sponsor sports
personalities
to target the right audiences, promote their brand
, build trust and empathy and increase customer loyalty towards their brand
.
On the other hand
, many companies
stretch the truth by promoting their brand
through endorsements by sports
teams and sports
stars. Companies
such
as PepsiCo have signed many prominent sports
personalities
to promote their product
at the global level. The cool drink they promote contains excess sugar which is harmful to an individual’s body. These sports
personalities
are highly paid to promote the brand
and ignore the impact it leads on an individual’s health.
To conclude, there are more benefits to advertising a product
through sports
personalities
than a few drawbacks. Companies
should promote their brand
through sports
personalities
in the right way. It should set out a clear message without tantalizing the product
.Submitted by minto.thomas2016 on
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Use cohesive linking words accurately and appropriately
Linking words are very important in your essay.
To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.
Almost every sentence in your essay should have a linking word of some sort.
In fact, the only sentences that can omit linking words are your background sentence and thesis.
Linking word examples:
- firstly
- secondly
- thirdly
- in additional
- moreover
- also
- for example
- for instance
- therefore
- however
- although
- even though
- despite
