Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

Around the world,
companies
are choosing celebrity endorsements to promote their
brand
and to stand out from the crowd. Sponsoring a
sports
team or a
sports
icon is trending. Some
people
believe it is advantageous while others believe
this
is disadvantageous to any individual. In
this
essay, I will go through both sides and present my opinion.
To begin
with, TV Commercials have the highest influence on
people
among all the other ways of advertisements. Popular
sports
such
as football, cricket, and basketball have seen increasing viewership day by day. A particular team has multiple sponsors.
Companies
sponsor teams to build their
brand
. These prominent
sports
personalities
are trusted by
people
and influence
people
to a great extent.
For instance
, Byjus, an EdTech company has recently signed Messi a legend in football to promote their
product
.
This
will help in the expansion of business in South America. For all these reasons,
companies
sponsor
sports
personalities
to target the right audiences, promote their
brand
, build trust and empathy and increase customer loyalty towards their
brand
.
On the other hand
, many
companies
stretch the truth by promoting their
brand
through endorsements by
sports
teams and
sports
stars.
Companies
such
as PepsiCo have signed many prominent
sports
personalities
to promote their
product
at the global level. The cool drink they promote contains excess sugar which is harmful to an individual’s body. These
sports
personalities
are highly paid to promote the
brand
and ignore the impact it leads on an individual’s health. To conclude, there are more benefits to advertising a
product
through
sports
personalities
than a few drawbacks.
Companies
should promote their
brand
through
sports
personalities
in the right way. It should set out a clear message without tantalizing the
product
.
Submitted by minto.thomas2016 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • brand visibility
  • target audience
  • endorsement deals
  • positive association
  • commercial interests
  • conflict of interest
  • over-reliance
  • excessive commercialization
  • sportsmanship
  • athletic performance
  • corporate sponsorship
  • fan engagement
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