In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Some

companies

want

that

Correct determiner usage

the

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majority of

customers

are

Change the verb form

to be

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fascinated by

new

Change the adjective

newly

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launched items, focusing on promotion that highlights the novelty. In my opinion, enterprises should not regard the new as the most valuable thing in advertising because

such

way

Correct article usage

a way

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can’t show the real values of the products to

public

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the public

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. The businesses usually emphasize the innovation of the items which is able to make them to be differentiated from other competitive

companies

. To be differentiated by presenting

the

Correct article usage

a

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novelty which can not be seen in

market

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the market

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,

Remove the comma

apply

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could be considered as

the

Correct article usage

an

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advanced thing that other

companies

have not produced before. Sort of enterprises

notice

Change the verb form

notices

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that

customers

want to be satisfied and be superior by possessing these developed goods and use that strategy of

the

Correct article usage

apply

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promotion.

However

, if the

companies

constantly emphasize only the new part of the products, the really

Correct your spelling

useful

usefull

Correct your spelling

useful

and helpful part of that would be hidden.

Although

people could be fascinated by the innovative promotion at

first

, they would lose

the

Correct article usage

apply

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interest soon because they can’t know any other useful function they need.

Also

, the enterprises often use inappropriate expressions, believing that

customers

would don’t know whether the function is truly new and the advertisement is exaggerated. Since the tactics that

highlights

Change the verb form

highlight

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the novelty of the items

is

Correct subject-verb agreement

are

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not likely to increase profits, the

companies

should

therefore

Add the comma(s)

,therefore

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, put in efforts to locate a balance between the new and other correct information that

customers

want to get.