In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

The world of advertising is bombarded with millions of
products
and every
product
owner claims the originality of their
product
by using different methods. I believe
this
is a positive development and essential to persuade the customer which is necessary for the life of any cooperation and meet the
people
's demand. In today's competitive era it's an insurmountable challenge to be in the race
of
Change preposition
for
show examples
millions of
products
from all over the world. The creation of any
product
depends upon many factors including money , manpower and many more things and businesses are investing millions of dollars.
Therefore
in order to get a return they do all tips and tricks to attract
people
to buy their
products
with the help of advertisements.
For example
, recently I came across an advertisement of face hair removing
products
that the business used on male and female faces from the black community and tried to make
people
believe that their
product
is so powerful thereby effectively removing hair from shaved man faces as well which in my opinion a unique way to advertise in itself.
On the other hand
, the need and expectations of
people
from the
products
have increased many folds compare to the past
therefore
in order to meet
people
's needs companies are making different
products
and attract the consumer's demand. In the recent past sweet tooth were only aware of sugary
products
and
sugar-free
desserts but today there are many varieties available in
sugar-free
products
which depend upon different kinds of sweeteners and their variants used in
sugar-free
food.
For instance
, the different sweeteners variants are used to make ice cream sweet for the
diabetic's
Change noun form
diabetic
show examples
population,
therefore
they have many choices according to their taste to pick out
sugar-free
ice cream and have more options to enjoy their favourite dessert, all thanks to companies and their advertising techniques to make their
product
advertisement unique as they all are sweeteners at the end of the day. To conclude, I believe different novel techniques used by companies to persuade consumers to sell their
products
are justifiable to reap benefits and to meet the public special needs.
Submitted by drrsali110 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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