In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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The world of advertising is bombarded with millions of
products
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and every
product
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owner claims the originality of their
product
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by using different methods. I believe
this
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is a positive development and essential to persuade the customer which is necessary for the life of any cooperation and meet the
people
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's demand. In today's competitive era it's an insurmountable challenge to be in the race
of
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for
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millions of
products
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from all over the world. The creation of any
product
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depends upon many factors including money , manpower and many more things and businesses are investing millions of dollars.
Therefore
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in order to get a return they do all tips and tricks to attract
people
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to buy their
products
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with the help of advertisements.
For example
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, recently I came across an advertisement of face hair removing
products
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that the business used on male and female faces from the black community and tried to make
people
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believe that their
product
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is so powerful thereby effectively removing hair from shaved man faces as well which in my opinion a unique way to advertise in itself.
On the other hand
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, the need and expectations of
people
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from the
products
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have increased many folds compare to the past
therefore
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in order to meet
people
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's needs companies are making different
products
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and attract the consumer's demand. In the recent past sweet tooth were only aware of sugary
products
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and
sugar-free
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desserts but today there are many varieties available in
sugar-free
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products
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which depend upon different kinds of sweeteners and their variants used in
sugar-free
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food.
For instance
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, the different sweeteners variants are used to make ice cream sweet for the
diabetic's
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diabetic
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population,
therefore
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they have many choices according to their taste to pick out
sugar-free
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ice cream and have more options to enjoy their favourite dessert, all thanks to companies and their advertising techniques to make their
product
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advertisement unique as they all are sweeteners at the end of the day. To conclude, I believe different novel techniques used by companies to persuade consumers to sell their
products
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are justifiable to reap benefits and to meet the public special needs.
Submitted by drrsali110 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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