Some people sponsor sports as a way to advertise themselves . Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion .

Be a person is watching sport on TV or live from a stadium, clearly, one can notice an enormous amount of adverts throughout the stadium, and

also

on TV screens. Many

people

hold the view that

this

is a good way for companies to publicise their products, while others feel that

sports

have become more commercial events than entertainment. In

this

essay, I will examine both views and will

also

explain why I feel that the former view is more practical for both

sports

and enterprises as well.

To begin

with,

sports

is a global phenomenon, and many companies find sport event an opportunity to market their products. Certainly,

this

has a far-reaching impact, as hundreds of thousands of

people

watch live

games

or

otherwise

.

Consequently

, grabbing the attention of the big masses compared to conventional marketing.

In addition

,

this

trend of marketing has a significant impact on the

people

related to the

sports

industry;

people

from the top to the bottom part of

this

industry are beneficiaries of an enormous money flow owing to adverts . The players,

for instance

, earn a huge amount of money for advertising products on their

sports

uniforms. Undoubtedly, the amount spent on commercials during

sports

season is a financial stream to many households.

On the other hand

, basically,

sports

is an entertainment industry. Too much commercialisation of

sports

, unfortunately, has abandoned the sportsmanship and the real essence of

games

. Take wrestling as an example. After an increase in marketing in wrestling, the name WWF(World wrestling federation) was recently changed to WWE (World Wrestling Entertainment), and since

then

the essence of real wrestling has faded away. Wrestling is no more a real game rather it is more like a well-scripted and well-dramatised sequence of acts.

Hence

, it can be, safely, said that due to huge commercial activities in

sports

, the

games

are more inclined to commercial prospectus

instead

of reality. Generally, commercial activities have prospered

sports

culture and the livelihood of

people

related to it.

However

, there are certain demerits: fewer real

games

, and a lack of sportsmen spirit. In conclusion, the advantages still diminish adverse impacts, in my view