Be a person is watching sport on TV or live from a stadium, clearly, one can notice an enormous amount of adverts throughout the stadium, and
on TV screens. Many
hold the view that
is a good way for companies to publicise their products, while others feel that
have become more commercial events than entertainment. In
essay, I will examine both views and will
explain why I feel that the former view is more practical for both
and enterprises as well.
with,
is a global phenomenon, and many companies find sport event an opportunity to market their products. Certainly,
has a far-reaching impact, as hundreds of thousands of
watch live
or
.
, grabbing the attention of the big masses compared to conventional marketing.
,
trend of marketing has a significant impact on the
related to the
industry;
from the top to the bottom part of
industry are beneficiaries of an enormous money flow owing to adverts . The players,
, earn a huge amount of money for advertising products on their
uniforms. Undoubtedly, the amount spent on commercials during
season is a financial stream to many households.
, basically,
is an entertainment industry. Too much commercialisation of
, unfortunately, has abandoned the sportsmanship and the real essence of
. Take wrestling as an example. After an increase in marketing in wrestling, the name WWF(World wrestling federation) was recently changed to WWE (World Wrestling Entertainment), and since
the essence of real wrestling has faded away. Wrestling is no more a real game rather it is more like a well-scripted and well-dramatised sequence of acts.
, it can be, safely, said that due to huge commercial activities in
, the
are more inclined to commercial prospectus
of reality.
Generally, commercial activities have prospered
culture and the livelihood of
related to it.
, there are certain demerits: fewer real
, and a lack of sportsmen spirit. In conclusion, the advantages still diminish adverse impacts, in my view