Be a person is watching sport on TV or live from a stadium, clearly, one can notice an enormous amount of adverts throughout the stadium, and
also
on TV screens. Many
people
hold the view that
this
is a good way for companies to publicise their products, while others feel that
sports
have become more commercial events than entertainment. In
this
essay, I will examine both views and will
also
explain why I feel that the former view is more practical for both
sports
and enterprises as well.
To begin
with,
sports
is a global phenomenon, and many companies find sport event an opportunity to market their products. Certainly,
this
has a far-reaching impact, as hundreds of thousands of
people
watch live
games
or
otherwise
.
Consequently
, grabbing the attention of the big masses compared to conventional marketing.
In addition
,
this
trend of marketing has a significant impact on the
people
related to the
sports
industry;
people
from the top to the bottom part of
this
industry are beneficiaries of an enormous money flow owing to adverts . The players,
for instance
, earn a huge amount of money for advertising products on their
sports
uniforms. Undoubtedly, the amount spent on commercials during
sports
season is a financial stream to many households.
On the other hand
, basically,
sports
is an entertainment industry. Too much commercialisation of
sports
, unfortunately, has abandoned the sportsmanship and the real essence of
games
. Take wrestling as an example. After an increase in marketing in wrestling, the name WWF(World wrestling federation) was recently changed to WWE (World Wrestling Entertainment), and since
then
the essence of real wrestling has faded away. Wrestling is no more a real game rather it is more like a well-scripted and well-dramatised sequence of acts.
Hence
, it can be, safely, said that due to huge commercial activities in
sports
, the
games
are more inclined to commercial prospectus
instead
of reality.
Generally, commercial activities have prospered
sports
culture and the livelihood of
people
related to it.
However
, there are certain demerits: fewer real
games
, and a lack of sportsmen spirit. In conclusion, the advantages still diminish adverse impacts, in my view