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Some people belive that advertising has a strong effect on a person's decision-making process. Other people believe that it has little or no real impact. Discuss both views and give your own opinion.

#people #belive #effect #person #process #impact
Advertising induces a
customer
 towards buying a
product
. There is a school of thought, which, is of the opinion that the consumer's decision-making process is highly influenced by advertising ,
whereas
,there are people who believe the contrary. In my essay, I shall discuss both views with relevant examples and
would
Wrong verb form
will
show examples
 share my thoughts on the matter. First and foremost,
product
 communication informs the
product
 benefits.
However
,
also
 creates an aspiration among the expected buyers for owning it. Various forms of print, audio and visual effects are put to use, to ensure that the need of the
product
 is created and the end user is driven towards buying the same.
For example
, it is the advertisements of aspiration which create brand value for Apple phones, encouraging the potential purchase of the mobile. All big brands use branding as a tool to drive sales by impacting psychology.
This
 is mostly true in consumer products and packaged goods.
On the contrary
, there are instances where the quality of the
product
 speaks about itself and it is a real need of the
customer
, and benefits, that determine the purchasing intent. If a manufacturer is honest about quality, he does not need to advertise to influence minds, the
customer
 will buy owing to its unwavering features and value. Industrial products , and machinery , come under
this
 category.
For example
,
while
 buying tires the
customer
 will look for the grip, texture of the surface and his experience with the
product
. Conclusively , after discussing both the views, for and against the motion, I can conclude, that it is critical and gainful to advertise and create a positive perception of the
product
. The benefits if communicated properly will help probable clients to make up their minds about a
product
 or a service. In the world of competition, it is of utmost importance to have knowledgeable and loyal customers.
Submitted by hindolroy7 on

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coherence cohesion
Keep a clear coherent structure to your essay, ensure each paragraph naturally flows to the next, and use cohesive devices effectively.
task achievement
Make sure to respond directly to the task prompt, providing a balanced overview of both sides of the argument, and clearly state your opinion.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • consumer awareness
  • targeted marketing
  • emotional appeal
  • impulsive purchases
  • pervasive
  • brand loyalty
  • perceived needs
  • discerning consumer
  • information overload
  • ad fatigue
  • skepticism
  • persuasive elements
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