In their advertising businesses nowadays usually emphasize that their products are new in some way. Why is this the case? Do you think it’s a positive or negative development?

Today,

adverts

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are believed to pervasively insist that their

products

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are different and new compared to the rest of the

products

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in the markets. The essay will attempt to discuss the reasons why and provides a personal opinion on whether or not the development is positive.

To begin

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with,

adverts

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are viewed as

way

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too prevalent to be noticed anymore

thus

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many

products

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have lost their main platform

as well as

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their credibility, for that’s what every advert does, attempting to stand out from the rest but, failing to live up to the promises made. By

way

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of example,

adverts

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manifest only the upsides of a product whilst many people may not know it, purchase it and regret doing so at all,

therefore

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the owners and those who earn benefit from the product are disposed to come up with innovative ideas, either for the product itself or the

way

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in which they introduce it through advertisements. In my perspective, apart from the fact that the competition amongst the sellers and vendors to justify their

products

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and prove their reliability and innovation can

consequently

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promote some sort of creativity, the bigger picture of the popularized trend suggests

otherwise

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. By

way

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of example,

due to

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the increased competition among the companies to prevail, the

products

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can actually happen to improve which is a positive development,

for instance

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; when companies accumulate information about the complaints which people may have, is enabled to actually ensure its quality.

Nevertheless

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, as mentioned earlier people have become drastically ignorant of advertisements so that when one comes up on the screen, they even tend to switch channels,

thus

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to actually grab the public’s attention,

adverts

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have to be designed in ways to convince society to

firstly

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follow the entire commercial to the end than to actually succeed at persuading them to buy their

products

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.

This

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can contribute to the tendency for manipulating the crowd by displaying substandard qualities, making false promises and exaggerating the worthwhile sides of their

products

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just to prove they have something ‘’ new ‘’ to offer.

To conclude

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, even though the epidemic seems to be a positive one by prompting companies to be more innovative, it’s more likely to drive them into manipulating society into buying their

products

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.