In their advertising businesses nowadays usually emphasize that their products are new in some way. Why is this the case? Do you think it’s a positive or negative development?

Today,

adverts

are believed to pervasively insist that their

products

are different and new compared to the rest of the

products

in the markets. The essay will attempt to discuss the reasons why and provides a personal opinion on whether or not the development is positive.

To begin

with,

adverts

are viewed as

way

too prevalent to be noticed anymore

thus

many

products

have lost their main platform

as well as

their credibility, for that’s what every advert does, attempting to stand out from the rest but, failing to live up to the promises made. By

way

of example,

adverts

manifest only the upsides of a product whilst many people may not know it, purchase it and regret doing so at all,

therefore

the owners and those who earn benefit from the product are disposed to come up with innovative ideas, either for the product itself or the

way

in which they introduce it through advertisements. In my perspective, apart from the fact that the competition amongst the sellers and vendors to justify their

products

and prove their reliability and innovation can

consequently

promote some sort of creativity, the bigger picture of the popularized trend suggests

otherwise

. By

way

of example,

due to

the increased competition among the companies to prevail, the

products

can actually happen to improve which is a positive development,

for instance

; when companies accumulate information about the complaints which people may have, is enabled to actually ensure its quality.

Nevertheless

, as mentioned earlier people have become drastically ignorant of advertisements so that when one comes up on the screen, they even tend to switch channels,

thus

to actually grab the public’s attention,

adverts

have to be designed in ways to convince society to

firstly

follow the entire commercial to the end than to actually succeed at persuading them to buy their

products

.

This

can contribute to the tendency for manipulating the crowd by displaying substandard qualities, making false promises and exaggerating the worthwhile sides of their

products

just to prove they have something ‘’ new ‘’ to offer.

To conclude

, even though the epidemic seems to be a positive one by prompting companies to be more innovative, it’s more likely to drive them into manipulating society into buying their

products

.