Advertising is becoming more and more common in everyday life. Is this a positive or negative development?
People
have different views about advertisements and their effects. Nowadays they are ubiquitous so that people
can come across them everywhere and I believe that this
development is very negative because of two reasons.
Firstly
, they tend to make people
buy the latest things such
as clothes, even though they do not want them to them affordable. Ads
are often manipulative because they are usually made interesting by adding special effects , so they can easily affect people
's choices. This
, in turn, results in a huge waste of money for consumers as they immediately try to achieve instant gratification by getting the products advertised, but are likely to regret it very soon due to
poor quality. For example
, I recently bought shoes online, about which I had got information from ads
placed on TV and then
it turned out to be a bad decision since the shoes were not as good as they were expected to be.
Secondly
, advertisers often aim their marketing at children
. The main reason is that most children
can be easily influenced by ads
, although
they are nothing but flashy. Children
, for instance
, may watch an ad about an interesting, yet expensive, toy
and immediately pester their parents to buy the toy
. Of course, this
causes some financial problems for parents, who have much pressure without toys too, like providing food for their children
. Worse, the children
are likely to use the toy
for a short time because they will probably watch television again and see another toy
advert. If it happens many times, it often causes some health problems for parents, such
as stress and anxiety.
In conclusion, the increasing popularity of ads
is harming both adults and children
. Therefore
, I feel that this
has been a very negative development since it started.Submitted by tjumagul67 on
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