Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

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It is undeniable how social marketing is playing a vital role in our lives nowadays. There is a continuous argument on
this
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phenomenon, some people find it beneficial and others disagree. In my opinion, the benefits that advertisements bring to us outweigh the disadvantages, as will be discussed. On the first hand, individuals who oppose the idea of excessive advertising are convinced that it urges them to buy things that are not needed. To put it another way,
due to
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the sophisticated internet technologies, there are always competitions between giant platforms to dominate the market.
For instance
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, Enterprises like Google, Facebook and Instagram, mainly depend on intelligent algorithms to target customers based on their locations, ages and most importantly, their interests. People would unintentionally be introduced to goods that they have not even searched for, just because they have shown earlier interest in them
while
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they were scrolling down their social media or just having phone conversations with friends. Even if they are not financially ready to purchase, they find tempting sale discounts that cannot be missed.
On the other hand
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, another party think that the current development in advertisement techniques has a positive impact on how we live today.
That is
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to say, it gives us the opportunity to effortlessly look for what we need in the comfort of our place.
Moreover
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, we are offered a plentiful of new innovations that can improve our life.
For example
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, kitchen appliances
such
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as Air Fryers have been recently one of the best-selling items by housewives as it is healthier and easier.
Furthermore
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, as every provider competes with other peers to showcase their products and gain new customers, there are various offers and promotions that would not be available if online marketing was not there.
To conclude
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, there are some drawbacks to
the
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apply
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advertisement that can detrimentally affect our lifestyle.
However
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, I believe that the benefit that it brings to us is overcoming the disadvantages.
Submitted by ahmedelkashawy101 on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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