it is common these days to see celebrities advertising different products. do the advantages of this development outweight the disadvantages. Give reasons for your answer and include any relevant example from your own knowledge or experience.

It is a popular trend that companies have employed an increasing number of celebrated individuals to help advertise
merchandise
. Personally, the drawbacks outweigh the benefits and
this
essay will provide a personal experience as an example to support my opinion. Primarily, regarding pros, famous people advertising definitely is an efficient method to sell
merchandise
.
This
is because celebrities usually have more fans and those people would like to buy these types of products that were recommended by their
idols
;
hence
, companies hardly fail to sell more
merchandise
to make a number of profits.
Moreover
, it
also
can help a brand create instant credibility, especially a new brand.
As a result
, the public easier to builds a new trust relationship with these new products since they totally trust their
idols
.
Consequently
, celebrity advertising may help companies quickly sell a new product and save extra time that will be used to develop a good reputation.
However
,
although
it was proved that it has many advantages for
merchandise
selling, it is a way with a high risk of failure, because the reputation of products is difficult to retrieve once famous individuals appear any misbehaviour.
For example
, I am a huge fan of purchasing electronic gadgets from Chinese brands
due to
my
idols
, but I gave up my purchase willing after some scandal about my
idols
was published by local media;
therefore
, reputational damage definitely cause a reduction in the sale volume of
merchandise
. In conclusion,
although
celebrity advertising can help a new brand to sell more for a short time, it can suffer from sales failure once famous individuals lack a good reputation
due to
their misbehaviour;
hence
, the disadvantages outweigh the advantages.
Submitted by lyutingting520 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • celebrities
  • advertising
  • products
  • advantages
  • disadvantages
  • development
  • increased visibility
  • brand awareness
  • credibility
  • trust
  • higher sales
  • wider target audience
  • endorsement
  • costs
  • overexposure
  • authenticity
  • backlash
  • negative impact
  • brand image
  • ineffectiveness
  • match
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