some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

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While
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some people believe that advertising is highly effective at persuading
consumers
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to buy things, others think that
consumers
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no longer pay attention to advertising as it is so common. In my opinion, advertising is successful in convincing buyers because it can be done creatively to attract
consumers
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. Advertising is one of the many ways to successfully inform
consumers
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about their
products
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and services. Advertising can be interesting and persuasive
while
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not forgetting its main elements,
such
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as unique selling points and product
claims
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.
For example
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, companies nowadays choose to do soft-selling through TikTok videos or Instagram reels, where the
products
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will be displayed and explained in a subtle way throughout the video.
Although
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it is called soft-selling, the benefits and the
claims
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of the said
products
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will be detailed and unconsciously persuade the audience to make use of them.
On the contrary
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, there is an opinion that advertising is not so special anymore. Advertising has been going around for a long time, especially for business purposes.
Consumers
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will get used to various types of advertising out there and eventually will do purchases.
For instance
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, Skilo Whitening is a body care line, where the brand is selling goods with certain
claims
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. The brand itself always uses clickbait advertisements.
Initially
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,
this
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way of advertising successfully reeled in
consumers
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and made a peak of sales at 10,000
products
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sold in a week.
However
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, as time goes by, the audience is not convinced anymore, as they already knew that the
claims
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are not real. In conclusion, advertising is extremely persuasive for
consumers
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if done correctly even though some people will not be interested anymore if they already get used to how the advertisements work.
Submitted by harviamv on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
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