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Band 6.5

Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisemnts are a bad thing or a good thing for the society?

#companies #advertisements #sales #advertisement #advertisemnts #society
These days, undoubtedly, advertising is one of the essential elements in marketing and it helps companies to increase their income by attracting more customers to purchase their services or
products
. Regarding the ways of making
advertisements
 more effective, the first thing is that the companies should ensure the ideas and plots that are used in
advertisements
 should be creative and entertaining.
People
 are now living a hectic life and everyone is busy with their work or study,
therefore
, the
advertisements
 that the company used must be eye-catching in order to draw the attention of the public. As citizens may suffer from tremendous pressure in daily living, most of them prefer watching to something that can make them feel relaxed after work.
Moreover
, with the advancement of technology, companies can make good use of different social platforms,
such
 as Facebook, Instagram and Youtube, to promote their
products
. Promotion videos and
advertisements
 with fascinating storylines and hilarious characters can spread quickly on the Internet and reach a large number of potential consumers, and
hence
 ,it may increase the effectiveness of the advertisement.
Although
advertisements
 can help to boost the income of a company and let
people
 know more about different new
products
 in the market, I think it has a bad influence on society
due to
 several reasons. The first reason is that advertising would promote consumer culture. More and more
people
 would like to follow the newest trend in the market and
as a result
, they would waste money and buy many items that they do not really need.
For instance
, as many renowned brands,like Gucci and Chanel, are associated with higher social status, many
people
 would like to fulfil their vanity at the expense of lavishing money on something unnecessary, and even worst, some may need to face serious financial problems
due to
 excessive shopping.
Advertisements
also
 convey inappropriate values to the public and manipulate
people
at the end
 of the day. A striking illustration is that glamorous and thin model is usually used to promote
products
 in fashion magazines and
this
 conveys a message that" thin is tantamount to beauty" to the public and affects a large group of the population to reflect on their body shapes
as well as
 lower their self-esteem.
Therefore
, under
this
 line of thinking, I believe that advertisement has a detrimental impact on society.
Submitted by jenniferkw0726 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • enticing
  • compelling
  • captivating
  • engaging
  • appealing
  • resonate with
  • target demographic
  • consumer behavior
  • enticement
  • visibility
  • brand awareness
  • commercialism
  • promotional tactics
  • ethical advertising
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