In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #products #development

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Nowadays, more and more

companies

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decide to focus on the new points of their

products

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when making advertisements. There are several reasons that can explain why

this

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is the case. In my opinion,

this

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status quo tends to bring more drawbacks than benefits to our society. The tendency to emphasise new ideas and features can be traced back to two main reasons.

Firstly

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companies

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want to attract the attention of potential customers by advertising in

this

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way. As people can easily get accustomed to the

products

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they currently have, they do need some stimulation to encourage them to give something brand new an opportunity. Another important factor may be the comparison and competition with other

companies

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Due to

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the fear of being left behind, most

companies

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are pushed to constantly devise and manufacture new

products

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so that they can occupy a certain part of the market and make a profit. I do not deny that

this

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trend of advertising can bring some value.

For example

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, it provides a constant impetus for people to spend money on new

products

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, which leads to more capital in our markets,

thus

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creating a better economic environment.

However

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, its negative effects cannot be trivialised.

Firstly

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, these

companies

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may not pay much attention to the quality of their

products

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, as their sole aim is to pursue new features.

Furthermore

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this

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may

also

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have a negative impact on our environment. As consumption increases, a huge amount of plastic, paper and cartons need to be produced, which are

then

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thrown away after use.

This

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is definitely not eco-friendly and sustainable and can result in extra pressure on the earth. In conclusion, different factors affect the current advertising phenomenon focusing on the "new". I would argue that the disadvantages of

this

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trend obviously outweigh the positive factors.

Submitted by xiexue1223 on Sun Apr 09 2023

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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9
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

298 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
With technology advancement, entrepreneurs are using more advertisement to claim their products that are new in different methods. The reason is because they believe it can attract more citizens willing to pay for their goods. In my opinion, it has negative impacts to both society and individuals.

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

Some people think that family has the most powerful influence on a child’s development, while others think that other factors such as television, friend, music have the biggest effects. Discuss both views and give your opinion?

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?