In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, more and more

companies

decide to focus on the new points of their

products

when making advertisements. There are several reasons that can explain why

this

is the case. In my opinion,

this

status quo tends to bring more drawbacks than benefits to our society. The tendency to emphasise new ideas and features can be traced back to two main reasons.

Firstly

,

companies

want to attract the attention of potential customers by advertising in

this

way. As people can easily get accustomed to the

products

they currently have, they do need some stimulation to encourage them to give something brand new an opportunity. Another important factor may be the comparison and competition with other

companies

.

Due to

the fear of being left behind, most

companies

are pushed to constantly devise and manufacture new

products

so that they can occupy a certain part of the market and make a profit. I do not deny that

this

trend of advertising can bring some value.

For example

, it provides a constant impetus for people to spend money on new

products

, which leads to more capital in our markets,

thus

creating a better economic environment.

However

, its negative effects cannot be trivialised.

Firstly

, these

companies

may not pay much attention to the quality of their

products

, as their sole aim is to pursue new features.

Furthermore

,

this

may

also

have a negative impact on our environment. As consumption increases, a huge amount of plastic, paper and cartons need to be produced, which are

then

thrown away after use.

This

is definitely not eco-friendly and sustainable and can result in extra pressure on the earth. In conclusion, different factors affect the current advertising phenomenon focusing on the "new". I would argue that the disadvantages of

this

trend obviously outweigh the positive factors.