Evaluate the importance of branding in business success.

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There is growing sentiment today related to how branding impact to the

success

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of the business.

To begin

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with, we need to understand the meaning of branding. Branding can be simply understood as the identity of the

company

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. It can be realized as a logo

company

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, visual design and mission, but the most significant thing that every

company

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want to achieve is

trust

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and recognition from

customers

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and target audiences. Branding brings many benefits to the

company

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and I will explain it in the detail in

this

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essay. First of all, Building a

brand

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helps a

company

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to increase awareness itself. On the one hand, based on physical recognition, a logo with attractive colours and other visual elements will be much more memorable.

For example

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, the world-famous fried chicken

company

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KFC the high

brand

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awareness because of its beautiful eye-catching red and white logo and the image of its founder, Mr Harland Sanders.

On the other hand

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brand

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recognition will bring the

company

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a number of potential

customers

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, suitable for their products and services.

For instance

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, when mentioning the luxury fashion branding from France, we can not ignore the famous

brand

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, Dior. Dior is famous for their luxury clothes, bags, and cosmetics. The target audiences of them are upper-middle-income and upper-income social groups. From that, it has built itself as a luxury

brand

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with high-quality and trendy items.

Secondly

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, a reputable

brand

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will build

trust

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from

customers

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Trust

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is an important thing in business, it's really hard to build for

customers

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however

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, if the

company

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achieves it,

trust

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will be an important key to the

company

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success

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and sustainability.

Trust

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from

customers

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can be reflected in the frequency of product support, the selection between companies with the same product, and

also

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the recommendation from

customers

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. A counter-example is the famous

milk

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brand

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in Vietnam, Vinamilk, it become the most famous

milk

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brand

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in Vietnam and

also

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was selected to buy the most for 10 consecutive years.

Besides

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giving a reputation to the

milk

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brand

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customers

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, it

also

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brings

success

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in advertising fresh

milk

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for the international market. In conclusion, Branding is the most important key to a

company

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success

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and sustainability. It brings many benefits for both

customers

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and companies.

khanhlinh151123Tue Apr 11 2023

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...do you agree or disagree?...do you think...?...your opinion...?

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9
Linking words
meeting the goal of 7 or more
6
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

370 words

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Evaluate the importance of branding in business success.

Your opinion

Using mobile phones and computers, many people are not able to communicate face-to-face.

Some people believe that it is good to share as much information as possible in scientific research, business and the academic world. Others believe that some information is too important or too valuable to be shared freely.

Many governments invest a great deal of money in space research. What are the advantages and potential disadvantages of spending money on space exploration?

Some people believe that teenagers should be required to do unpaid community work in their free time. This can benefit teenagers and the community as well. To what extent do you agre or disagree?

Topic 1 : As computers are being used more and more in education, there will soon be no role for the teacher in the classroom. To what extent do you agree or disagree?