Evaluate the importance of branding in business success.
There is growing sentiment today related to how branding impact to the
success
of the business. To begin
with, we need to understand the meaning of branding. Branding can be simply understood as the identity of the company
. It can be realized as a logo company
, visual design and mission, but the most significant thing that every company
want to achieve is trust
and recognition from customers
and target audiences. Branding brings many benefits to the company
and I will explain it in the detail in this
essay.
First of all, Building a brand
helps a company
to increase awareness itself. On the one hand, based on physical recognition, a logo with attractive colours and other visual elements will be much more memorable. For example
, the world-famous fried chicken company
KFC the high brand
awareness because of its beautiful eye-catching red and white logo and the image of its founder, Mr Harland Sanders. On the other hand
, brand
recognition will bring the company
a number of potential customers
, suitable for their products and services. For instance
, when mentioning the luxury fashion branding from France, we can not ignore the famous brand
, Dior. Dior is famous for their luxury clothes, bags, and cosmetics. The target audiences of them are upper-middle-income and upper-income social groups. From that, it has built itself as a luxury brand
with high-quality and trendy items.
Secondly
, a reputable brand
will build trust
from customers
. Trust
is an important thing in business, it's really hard to build for customers
, however
, if the company
achieves it, trust
will be an important key to the company
's success
and sustainability. Trust
from customers
can be reflected in the frequency of product support, the selection between companies with the same product, and also
the recommendation from customers
. A counter-example is the famous milk
brand
in Vietnam, Vinamilk, it become the most famous milk
brand
in Vietnam and also
was selected to buy the most for 10 consecutive years. Besides
giving a reputation to the milk
brand
's customers
, it also
brings success
in advertising fresh milk
for the international market.
In conclusion, Branding is the most important key to a company
's success
and sustainability. It brings many benefits for both customers
and companies.Submitted by khanhlinh151123 on
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