Evaluate the importance of branding in business success.

There is growing sentiment today related to how branding impact to the

success

of the business.

To begin

with, we need to understand the meaning of branding. Branding can be simply understood as the identity of the

company

. It can be realized as a logo

company

, visual design and mission, but the most significant thing that every

company

want to achieve is

trust

and recognition from

customers

and target audiences. Branding brings many benefits to the

company

and I will explain it in the detail in

this

essay. First of all, Building a

brand

helps a

company

to increase awareness itself. On the one hand, based on physical recognition, a logo with attractive colours and other visual elements will be much more memorable.

For example

, the world-famous fried chicken

company

KFC the high

brand

awareness because of its beautiful eye-catching red and white logo and the image of its founder, Mr Harland Sanders.

On the other hand

,

brand

recognition will bring the

company

a number of potential

customers

, suitable for their products and services.

For instance

, when mentioning the luxury fashion branding from France, we can not ignore the famous

brand

, Dior. Dior is famous for their luxury clothes, bags, and cosmetics. The target audiences of them are upper-middle-income and upper-income social groups. From that, it has built itself as a luxury

brand

with high-quality and trendy items.

Secondly

, a reputable

brand

will build

trust

from

customers

.

Trust

is an important thing in business, it's really hard to build for

customers

,

however

, if the

company

achieves it,

trust

will be an important key to the

company

's

success

and sustainability.

Trust

from

customers

can be reflected in the frequency of product support, the selection between companies with the same product, and

also

the recommendation from

customers

. A counter-example is the famous

milk

brand

in Vietnam, Vinamilk, it become the most famous

milk

brand

in Vietnam and

also

was selected to buy the most for 10 consecutive years.

Besides

giving a reputation to the

milk

brand

's

customers

, it

also

brings

success

in advertising fresh

milk

for the international market. In conclusion, Branding is the most important key to a

company

's

success

and sustainability. It brings many benefits for both

customers

and companies.